audience research – questionnaire (results)

AUDIENCE RESEARCH – QUESTIONNAIRE RESULTS

I thought that the best way to find out what the audience of the magazine wants is to create a short questionnaire for people to fill out. I asked basic questions that most/all people would be willing to answer. I got some silly answers out of this from people who did not take it seriously, but I will just leave those answers out as they are not relevant. The questions found out things I would need to know to assist me in the production of my magazine design.

ARE YOU MALE OR FEMALE?

Male

Female

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Through this graph, it shows 40 of the 54 people that answered my questionnaire were female. I was aiming for this as I am female also and the magazines I am basing my work on are more feminine than masculine.

HOW OLD ARE YOU?

Under 16

16 - 19

20 - 23

24 - 27

28+

0 5 10 15 20 25 30

The most popular age range is clearly 16 – 19. This was one of the two main age ranges I was looking for, and will now base the design of my magazine around this information.

WHAT IS YOUR OCCUPATION?

None/Unemployed

Homemaker

Apprenticeship

Administrator

Preschool Staff

Waiter/Waitress

Nurse

Student

Postman

Receptionist

Graphic Designer

Mechanic/Builder

Customer Assistant

Catering Supervisor

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Looking at the graph, you can see many people answered this questionnaire with many different occupations. The most popular one is a student as I shared it on social networks for everyone to click on the link to answer it. Most of the people I have on those are students, as well as myself.

WHAT IS YOUR ETHNICITY?

English

Rather not say

Other

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All but four people who answered this said they are English. One person would rather not say. The other three responses I got were: Arabian, mixed and ‘black’.

WHAT GENRE(S) OF MUSIC DO YOU LISTEN TO? (PLEASE SELECT ALL THAT APPLY)

Pop/Top 40

Indie Rock

Alternative

Electronic

Hip-Hop/Rap

Dance

R&B

House

Country

Rock

Other

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From this graph, you can clearly see that Pop/Top 40 is the most popular genre that people listen to. I got people to select all answers that apply to them because they are more than likely to listen to more than one genre of music.

HOW OFTEN WOULD YOU SAY YOU SPEND LISTENING TO MUSIC EVERY WEEK?

Less than one hour

1 - 3 hours

4 - 6 hours

7 - 9 hours

10+ hours

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It is clear in the graph opposite that the majority of people listen to more than ten hours of music every week.

HOW DO YOU ACCESS YOUR MUSIC?

Stream music legally

Buy music legally

Buy new physical copies

Buy second hand physical copies

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This shows that most people buy music legally, most likely from something like iTunes.

HOW MUCH MONEY DO YOU SPEND ON MUSIC EVERY MONTH?

I don’t buy music

£0 - £5

£6 - £10

£11 - £15

£15+

0 5 10 15 20 25

This graph shows that the majority of people spend up to £5 a month on music.

WHAT MUSIC MAGAZINE(S) DO YOU READ? (PLEASE SELECT ALL THAT APPLY)

The most popular response I got from this question was NME.

Billboard

Vice

Music Week

Clash

NME

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WHAT DO YOU LIKE THE SEE ON THE FRONT COVER OF A MAGAZINE?

An artist I like

I don’t mind

Photos

What's inside

Upcoming artists

Artists/bands

Bold titles

Bright colours

Freebies

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From this graph, I can see that the majority of people like seeing photos and artists on the front cover of a magazine. They also like to see bright colours and bold titles, which would draw people in to look at it when on a shelf.