attentive.ly

We Email

“Email marketing spend set to increase in 67% of companies in 2012” – Marketing Sherpa Benchmark report

“Email marketing has an ROI of $40.56 per dollar spent.” – DMA 2011 report

We Email“Email open rates declined 21% year over year” – Marketing Sherpa Benchmark report

“Email marketing is dead” – Oracle Digital

30%

We You

Only 92% of marketing dollars are spent on new customer acquisition

55% of retail sales are driven by repeat customers

We You

Gmail open rates dropped 20% since rolling out tabs

90% of marketing emails go unopened

We PTMR

Email segmentation based on demographics and interests led to a 244% increase in email opens, 161% increase in click through, and a 330% increase in revenue per mailing - Janrain

We PTMR

Email segmentation based on demographics and interests led to a 244% increase in email opens, 161% increase in click through, and a 330% increase in revenue per mailing - Janrain

We PTMR

Email segmentation based on demographics and interests led to a 244% increase in email opens, 161% increase in click through, and a 330% increase in revenue per mailing - Janrain

We PTMR

Email segmentation based on demographics and interests led to a 244% increase in email opens, 161% increase in click through, and a 330% increase in revenue per mailing - Janrain

Wait…

Doesn’t do that?

Yes.

Marketing automation trigger messages based on a visitors actions on your site.

And no.

50% of marketing automation customers “not realizing the value” of investment

View of the customer

is too narrow.Your customers spend 15 hrs per wk on social networks.

Attentive.ly shows you the full pictureYour customers on Twitter, Facebook, LinkedIn, Pinterest, and 100+ social networks.

Being able to “listen” to your customers

online is like having a 24-7 focus group.

How Attentive.ly Works

Before: cherylcontee@gmail.com

Email List

Social Match

Enterprise

Listening

Attentive

Targeting

After:

How It Works

“Listen” to what your customers

are saying online

Identify the VIPs & evangelists

(“influencers”)

Get personalized daily

recommendations

Segment your email list based on

interests

Automate multichannel

campaigns based on posts

Features

Okay, give me an example…

Headed to #SXSW, check out my panel on #robotkitties.

Travelocity1. Goal: drive upsells &

repeat sales

2. Spot #SXSW trending, setup automation

3. Trigger an email featuring car rental deals in Austin NOW

4. Trigger a “Flight & Hotel deals in Austin” in 6-months

1. Goal: Get influencers buzzing about a new product

2. Tracking “SXSW” mentions by phone owners

3. Automated: When an influencer mentions…

4. Follow on Twitter

5. Email – Invite to a VIP event at SXSW

Samsung

1. Goal: drive repeat sales across different product categories

2. Watching mentions of relevant terms in multiple categories

3. Send 10% off coupon for RobotDog

4. Add to “robotics” prospect list

“As Seen on TV”

1. Goal: cultivate brand loyalty, delightful customer experience

2. Email a “thanks” from the R.K. CEO

3. Follow & DM on Twitter

4. Have an account rep call: Want more robot kitties?

RobotKitties

But I already use…

Wait, no I don’t.

Stop By For a Demo

roz@attentive.ly@rozlem

facebook.com/getattentively@attentive_ly