attentive.ly
DESCRIPTION
presentation by Rosalyn Lemieux, CEO, Attentive.ly (@attentive_ly) at #RLTM Realtime Marketing Lab, October 14, 2013 at The Altman Building, NYC.TRANSCRIPT
We Email
“Email marketing spend set to increase in 67% of companies in 2012” – Marketing Sherpa Benchmark report
“Email marketing has an ROI of $40.56 per dollar spent.” – DMA 2011 report
We Email“Email open rates declined 21% year over year” – Marketing Sherpa Benchmark report
“Email marketing is dead” – Oracle Digital
30%
We You
Only 92% of marketing dollars are spent on new customer acquisition
55% of retail sales are driven by repeat customers
We You
Gmail open rates dropped 20% since rolling out tabs
90% of marketing emails go unopened
We PTMR
Email segmentation based on demographics and interests led to a 244% increase in email opens, 161% increase in click through, and a 330% increase in revenue per mailing - Janrain
We PTMR
Email segmentation based on demographics and interests led to a 244% increase in email opens, 161% increase in click through, and a 330% increase in revenue per mailing - Janrain
We PTMR
Email segmentation based on demographics and interests led to a 244% increase in email opens, 161% increase in click through, and a 330% increase in revenue per mailing - Janrain
We PTMR
Email segmentation based on demographics and interests led to a 244% increase in email opens, 161% increase in click through, and a 330% increase in revenue per mailing - Janrain
Wait…
Doesn’t do that?
Yes.
Marketing automation trigger messages based on a visitors actions on your site.
And no.
50% of marketing automation customers “not realizing the value” of investment
View of the customer
is too narrow.Your customers spend 15 hrs per wk on social networks.
Attentive.ly shows you the full pictureYour customers on Twitter, Facebook, LinkedIn, Pinterest, and 100+ social networks.
Being able to “listen” to your customers
online is like having a 24-7 focus group.
How Attentive.ly Works
Before: [email protected]
Email List
Social Match
Enterprise
Listening
Attentive
Targeting
After:
How It Works
“Listen” to what your customers
are saying online
Identify the VIPs & evangelists
(“influencers”)
Get personalized daily
recommendations
Segment your email list based on
interests
Automate multichannel
campaigns based on posts
Features
Okay, give me an example…
Headed to #SXSW, check out my panel on #robotkitties.
Travelocity1. Goal: drive upsells &
repeat sales
2. Spot #SXSW trending, setup automation
3. Trigger an email featuring car rental deals in Austin NOW
4. Trigger a “Flight & Hotel deals in Austin” in 6-months
1. Goal: Get influencers buzzing about a new product
2. Tracking “SXSW” mentions by phone owners
3. Automated: When an influencer mentions…
4. Follow on Twitter
5. Email – Invite to a VIP event at SXSW
Samsung
1. Goal: drive repeat sales across different product categories
2. Watching mentions of relevant terms in multiple categories
3. Send 10% off coupon for RobotDog
4. Add to “robotics” prospect list
“As Seen on TV”
1. Goal: cultivate brand loyalty, delightful customer experience
2. Email a “thanks” from the R.K. CEO
3. Follow & DM on Twitter
4. Have an account rep call: Want more robot kitties?
RobotKitties
But I already use…
Wait, no I don’t.
