atronics expo - local area social media social media marketing

LOCAL AREA SOCIAL MEDIA MARKETING

@SteveHubba @PowerToConnect @AtronicsConsult #SoftwareExpo #LocalSocial

DAVIDS’ SLINGING LOCALLY SOCIALLY!

Malcolm Gladwell: The unheard story of David and Goliath

Ted Talk: http://www.youtube.com/watch?v=ziGD7vQOwl8

Original “David and Goliath” photo via http://www.gardenofpraise.com/bibl14s.htm

PERSONAL BRAND

Social Media Consultant Local Trader

Marketing Partner Innovation Partner

LINKEDIN PERSONAL & COMPANY PROFILES

WEB & SOCIAL MEDIA MARKETING STRATEGY

YOU &

YOUR BUSINESS

DAVID

YOUR INDUSTRY

& PARTNERS

YOUR PROSPECT

S & CLIENTS

YOUR RIVALS

GOLIATH

VS.

YOUR WEBSITE

ONLINE / SEARCH

incl. GOOGLE, PPC, SEO

SOCIAL MEDIA

BUSINESS, BRAND AND THE MARKETING HOUSE

Target Audience

Problems Solved

Action You’d Like Them To Take?

Your Unique Solution

Proof You’re Unique

Traditional Communications

Web, Online & Social Communications

Brand Personality & Promise Tagline

Creative Theme

A.I.D.A

WEB SOCIAL PROOFING THE MARKETING NETWORK

WEB SOCIAL PROOFING ATRONICS CONSULTING

WEB SOCIAL PROOFING MELBOURNE TIGERS

WEB SOCIAL PROOFING ALLA’S MUSIC STUDIO

FACEBOOK PAGES “PARETO PRINCIPLE”

FACEBOOK ADVERTISING TARGETED LIKES

TARGETED LIKES ATRONICS CONSULTING

TARGETED LIKES MELBOURNE TIGERS

TARGETED LIKES ALLA’S MUSIC STUDIO

‘ORGANIC’ & PROMOTED FACEBOOK POSTS

TARGETED POSTS ATRONICS CONSULTING

TARGETED POSTS MELBOURNE TIGERS

TARGETED POSTS ALLA’S MUSIC STUDIO

WEEKLY INSIGHTS ATRONICS CONSULTING

WEEKLY INSIGHTS MELBOURNE TIGERS

WEEKLY INSIGHTS ALLA’S MUSIC STUDIO

MelbTigersHQ

1 5 13 33 42 43

7

54 CA

9 12 DD SH TM

15 24

GOLIATHS CAN SLING LOCALLY SOCIALLY TOO!

TWITTER, GOOGLE+, YOUTUBE AND SO ON

// Business is about two things and two things only, marketing and innovation. //

Peter Drucker, Father of Modern Management

QUESTIONS?LINKEDIN, WEB & SOCIAL MEDIA AUDITS?

POWER TO CONNECT

Steve Hubbard B.App.Sc (Recreation), MMktg

Local Area Social Media Marketing ConsultantThe Marketing Network

M: +61 418 362 181 E: Steve.Hubbard@TheMarketingNetwork.com.au L: http://www.linkedin.com/in/stevehubba

T: https://twitter.com/stevehubba

The Marketing Network 1/192 Graham StreetPort Melbourne Vic 3207

P: +61 3 9645 6226 F: +61 3 9645 6224 W: http://themarketingnetwork.com.au/