assertion emphatic statement: a strong statement that something is true - act of stating something...

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Cogent Appealing to the intellect or powers of reasoning; convincing: a cogent argument; valid; supported by evidence.valid

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Assertionemphatic statement: a strong statement that something is true

- act of stating something emphatically: the act of stating emphatically that something is trueEncarta World English Dictionary

Clarityclearness of expression: the quality of being clearly expressed clearness of thought: clearness in what somebody is thinking

clearness of reproduction: the quality of being clear in sound or image

CogentAppealing to the intellect or powers of reasoning; convincing: a cogent argument; valid; supported by evidence.

Coherentlogically or aesthetically consistent and holding together as harmonious

- speaking logically: able to speak clearly and logically- sticking together: able to hold together to form an inseparable mass

NOT!

Cohesiveunified: sticking, holding, or working together as a united whole

Didacticwith message: containing a political or moral message

- fond of instructing or advising others: tending to give instruction or advice, even when it is not welcome or not needed

“Goodnight, Doris – And don’t forget toempty the employees’ suggestion box.”

Discourseserious speech or piece of writing: a serious and lengthy speech or piece of writing about a topic

- serious conversation: serious discussion about something between people or groups- language: language, especially the type of language used in a particular context or subject

Eloquence- notable speaking ability: the ability to speak forcefully, expressively, and persuasively

- effective language: forceful, expressive, and persuasive language

Emphasize- stress something: to stress or give importance to

One way to emphasize important textual information is to it on the page.

highlight

FluidLanguage: Smooth and flowing; graceful

Implicationindirect suggestion: something that is implied or involved as a natural consequence of something else

- implicit understanding: the state of implying or being implied, without being plainly expressed

If your mother asks, “Were you born in a barn?” the implication is that you should close the door.

Lucidclear and easily understood

Eureka! I got it!

Rhetoric- persuasive speech or writing: speech or writing that communicates its point persuasively

Exigence: urgent need: something that a situation demands or makes urgently necessary and that puts pressure on the people involved…- something needing immediate action: a difficult situation requiring urgent action

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