asd 2015 presentation - your brand & amazon 101
Post on 17-Aug-2015
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TRANSCRIPT
What is FBA?
FBA acronyms
FBA vs FBM
Why not FBA?
How to FBA
Your Brand and FBA
Questions?
What is FBA?Fulfillment By Amazon
Pure Genius!
ASIN
BMVD
EAN or IAN
FBA
FBM or MF or MFN
FBA Acronyms
FNSKU
GTIN
ISBN
MAP
MSRP
SKU
UPC
HBA
HAZMAT
SC
IP
Q4
BISS
FBA
FBM
Best!
FBA vs FBM
Pricing
Scaling
Market exposure
Why NOT FBA?
Low price
Small & light
Large and heavy
How to Do FBA
First, get your inventory
Inventory
Your own items
Secondhand
Arbitrage - RA or OA
Liquidation
Wholesale
Private label
Next you list your inventory
PLAY
Inventory LabListing & Accounting in one place
Listing
Already on Amazon?
Creating a New Listing
Flat Files
Ship to Amazon
Warehouse(s)- Prep companies- Pay Amazon- DIY
SEATTLE
Get Paid!
Know Your Numbers
Amazon Reports
Your Brand onAmazon
B U B B A G U M P
shrimp CO
Pros & Cons
39% of US online shoppers search
90% U.S. & UK online retailers
84% sell on Amazon
Marketplace sales account for 25%
Marketplace sales outpacing eCommerce 27% vs 15%
Brand Impressions
Scale benefits
Countering competitors
Order acquisition NOT Customer
Price competition
Commoditized experience
No add-on or upsell
Competitive risk
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