asas keusahawanan mgm3180 dr mass hareeza ali department of marketing & management faculty of...

ASAS KEUSAHAWANANMGM3180

Dr Mass Hareeza AliDepartment of Marketing & Management

Faculty of Economics & ManagementUniversiti Putra Malaysiamass@econ.upm.edu.my

Evaluation Assignment – 80%

Final Exam – 20%

Assignment-80%

Entrepreneur’s Profile – 20% Internship – attached to one particular small/medium organization (4 weeks)*Written activities (report) as entrepreneur (base on internship) – 30% Business proposal – 30%

Profile

Someone (of course entrepreneur) admire most by you in terms of his/her skill as entrepreneur!-please NO MORE… VERY FAMOUS PEOPLE where all info you get from internet. As simple as someone around you who really ‘entrepreneurs’ Write about his/her profile. interview to get info-experience, capital, how start up the business etc…Please use sub-headingUse your creativity to complete this-support with photo, maps, charts etc.

InternshipSearch and attached yourself to one particular small/medium size organization

Most important things – their willingness to participate and cooperate with you in completing the four weeks

REMEMBER: I DON’T MEAN YOU HAVE TO WORK THERE IN THE COMPANY: ENOUGH BY HAVING FEW VISITS IN ORDER TO GET INFO AND VIEW OF HOW SHE/HE ‘RUNNING’ THE BUSINESS

Come out report (on location, marketing-promotion, price, competitors-may be bit on financial issue etc.)on the activities and at the end with some suggestion for improvements

Use your creativities – photo, map, questionnaire design, etc

Business Proposal

Think about any kind of business you wish to develop if its happened you will become entrepreneur one day Prepare the business proposal

Business Proposal Preliminary part -title page -half title page -letter of transmittal -letter of authorization -table of content -list of figures -executive summary -Appendix

Con’tBody of Content

• Introduction – comp. background, vision & mission• Organizational support• Who’s who?• Strategy• 4 p’s• Financial plan• Gantt chart•Limitation

Text –Buss. Proposal

• Introduction•Marketing•Marketing analysis•Promotion•Price•Location

• Financial•Gantt Chart

Mid term Exam

NO MID TERM FOR THIS SUBJECT.Proposal will be emphasised in second face to face

Final Exam

20% (Schaper’s, 2004) Covered chapter 3,5 and 6 only Also related issues in entrepreneurs Chapt 3: Creativity, innovation and entrepreneurshipChapt 5: Options for going into businessAll 5 long questionsChapt 6:

Important Dateline for submission for assignment Exam Kelas maya No plagiarismGood Luck!!!