asas keusahawanan mgm3180 dr mass hareeza ali department of marketing & management faculty of...
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ASAS KEUSAHAWANANMGM3180
Dr Mass Hareeza AliDepartment of Marketing & Management
Faculty of Economics & ManagementUniversiti Putra [email protected]
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Evaluation Assignment – 80%
Final Exam – 20%
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Assignment-80%
Entrepreneur’s Profile – 20% Internship – attached to one particular small/medium organization (4 weeks)*Written activities (report) as entrepreneur (base on internship) – 30% Business proposal – 30%
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Profile
Someone (of course entrepreneur) admire most by you in terms of his/her skill as entrepreneur!-please NO MORE… VERY FAMOUS PEOPLE where all info you get from internet. As simple as someone around you who really ‘entrepreneurs’ Write about his/her profile. interview to get info-experience, capital, how start up the business etc…Please use sub-headingUse your creativity to complete this-support with photo, maps, charts etc.
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InternshipSearch and attached yourself to one particular small/medium size organization
Most important things – their willingness to participate and cooperate with you in completing the four weeks
REMEMBER: I DON’T MEAN YOU HAVE TO WORK THERE IN THE COMPANY: ENOUGH BY HAVING FEW VISITS IN ORDER TO GET INFO AND VIEW OF HOW SHE/HE ‘RUNNING’ THE BUSINESS
Come out report (on location, marketing-promotion, price, competitors-may be bit on financial issue etc.)on the activities and at the end with some suggestion for improvements
Use your creativities – photo, map, questionnaire design, etc
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Business Proposal
Think about any kind of business you wish to develop if its happened you will become entrepreneur one day Prepare the business proposal
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Business Proposal Preliminary part -title page -half title page -letter of transmittal -letter of authorization -table of content -list of figures -executive summary -Appendix
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Con’tBody of Content
• Introduction – comp. background, vision & mission• Organizational support• Who’s who?• Strategy• 4 p’s• Financial plan• Gantt chart•Limitation
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Text –Buss. Proposal
• Introduction•Marketing•Marketing analysis•Promotion•Price•Location
• Financial•Gantt Chart
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Mid term Exam
NO MID TERM FOR THIS SUBJECT.Proposal will be emphasised in second face to face
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Final Exam
20% (Schaper’s, 2004) Covered chapter 3,5 and 6 only Also related issues in entrepreneurs Chapt 3: Creativity, innovation and entrepreneurshipChapt 5: Options for going into businessAll 5 long questionsChapt 6:
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Important Dateline for submission for assignment Exam Kelas maya No plagiarismGood Luck!!!