asas keusahawanan mgm3180 dr mass hareeza ali department of marketing & management faculty of...

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ASAS KEUSAHAWANAN MGM3180 Dr Mass Hareeza Ali Department of Marketing & Management Faculty of Economics & Management Universiti Putra Malaysia [email protected]

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Page 1: ASAS KEUSAHAWANAN MGM3180 Dr Mass Hareeza Ali Department of Marketing & Management Faculty of Economics & Management Universiti Putra Malaysia mass@econ.upm.edu.my

ASAS KEUSAHAWANANMGM3180

Dr Mass Hareeza AliDepartment of Marketing & Management

Faculty of Economics & ManagementUniversiti Putra [email protected]

Page 2: ASAS KEUSAHAWANAN MGM3180 Dr Mass Hareeza Ali Department of Marketing & Management Faculty of Economics & Management Universiti Putra Malaysia mass@econ.upm.edu.my

Evaluation Assignment – 80%

Final Exam – 20%

Page 3: ASAS KEUSAHAWANAN MGM3180 Dr Mass Hareeza Ali Department of Marketing & Management Faculty of Economics & Management Universiti Putra Malaysia mass@econ.upm.edu.my

Assignment-80%

Entrepreneur’s Profile – 20% Internship – attached to one particular small/medium organization (4 weeks)*Written activities (report) as entrepreneur (base on internship) – 30% Business proposal – 30%

Page 4: ASAS KEUSAHAWANAN MGM3180 Dr Mass Hareeza Ali Department of Marketing & Management Faculty of Economics & Management Universiti Putra Malaysia mass@econ.upm.edu.my

Profile

Someone (of course entrepreneur) admire most by you in terms of his/her skill as entrepreneur!-please NO MORE… VERY FAMOUS PEOPLE where all info you get from internet. As simple as someone around you who really ‘entrepreneurs’ Write about his/her profile. interview to get info-experience, capital, how start up the business etc…Please use sub-headingUse your creativity to complete this-support with photo, maps, charts etc.

Page 5: ASAS KEUSAHAWANAN MGM3180 Dr Mass Hareeza Ali Department of Marketing & Management Faculty of Economics & Management Universiti Putra Malaysia mass@econ.upm.edu.my

InternshipSearch and attached yourself to one particular small/medium size organization

Most important things – their willingness to participate and cooperate with you in completing the four weeks

REMEMBER: I DON’T MEAN YOU HAVE TO WORK THERE IN THE COMPANY: ENOUGH BY HAVING FEW VISITS IN ORDER TO GET INFO AND VIEW OF HOW SHE/HE ‘RUNNING’ THE BUSINESS

Come out report (on location, marketing-promotion, price, competitors-may be bit on financial issue etc.)on the activities and at the end with some suggestion for improvements

Use your creativities – photo, map, questionnaire design, etc

Page 6: ASAS KEUSAHAWANAN MGM3180 Dr Mass Hareeza Ali Department of Marketing & Management Faculty of Economics & Management Universiti Putra Malaysia mass@econ.upm.edu.my

Business Proposal

Think about any kind of business you wish to develop if its happened you will become entrepreneur one day Prepare the business proposal

Page 7: ASAS KEUSAHAWANAN MGM3180 Dr Mass Hareeza Ali Department of Marketing & Management Faculty of Economics & Management Universiti Putra Malaysia mass@econ.upm.edu.my

Business Proposal Preliminary part -title page -half title page -letter of transmittal -letter of authorization -table of content -list of figures -executive summary -Appendix

Page 8: ASAS KEUSAHAWANAN MGM3180 Dr Mass Hareeza Ali Department of Marketing & Management Faculty of Economics & Management Universiti Putra Malaysia mass@econ.upm.edu.my

Con’tBody of Content

• Introduction – comp. background, vision & mission• Organizational support• Who’s who?• Strategy• 4 p’s• Financial plan• Gantt chart•Limitation

Page 9: ASAS KEUSAHAWANAN MGM3180 Dr Mass Hareeza Ali Department of Marketing & Management Faculty of Economics & Management Universiti Putra Malaysia mass@econ.upm.edu.my

Text –Buss. Proposal

• Introduction•Marketing•Marketing analysis•Promotion•Price•Location

• Financial•Gantt Chart

Page 10: ASAS KEUSAHAWANAN MGM3180 Dr Mass Hareeza Ali Department of Marketing & Management Faculty of Economics & Management Universiti Putra Malaysia mass@econ.upm.edu.my

Mid term Exam

NO MID TERM FOR THIS SUBJECT.Proposal will be emphasised in second face to face

Page 11: ASAS KEUSAHAWANAN MGM3180 Dr Mass Hareeza Ali Department of Marketing & Management Faculty of Economics & Management Universiti Putra Malaysia mass@econ.upm.edu.my

Final Exam

20% (Schaper’s, 2004) Covered chapter 3,5 and 6 only Also related issues in entrepreneurs Chapt 3: Creativity, innovation and entrepreneurshipChapt 5: Options for going into businessAll 5 long questionsChapt 6:

Page 12: ASAS KEUSAHAWANAN MGM3180 Dr Mass Hareeza Ali Department of Marketing & Management Faculty of Economics & Management Universiti Putra Malaysia mass@econ.upm.edu.my

Important Dateline for submission for assignment Exam Kelas maya No plagiarismGood Luck!!!