artistone analytics: the revolution

Content Delivery & MetricsThe Where, When, Why, and How

Who is this guy?

Nicholas Young...is a geek....is a person who loves music....is a person who loves to teach.

MY GENERAL AVATAR

MY COMPANY

We focus on...clear, confusion-free brandingunique distribution methods for mediametrics data from internet outlets

We focus on...unique placement of your content sowhen the consumer is ready for somethingnew, they find you.

CREATE

you -> someone else -> the world

$traditional distribution

you -> book publisher -> the world

you -> record label -> the world

you -> funnel -> the world

?

DIFFERENT

you -> the world

all ideas

allthoughts

allconcepts

you -> the world

DISTRIBUTION

televisionradiophysical media

PromoOutlets:

MySpaceYouTubePurevolumeReverb NationiTunesRevverblip.tv

?

The BoxApple’s iTunesRealnetwork’s RhapsodyWalmart Music Downloads

$semi-traditional distribution

Media sources:WebsitePodcastingP2P

Website DownloadsPros: Server logs reveal downloaders You are in control of monetization

Cons: Bandwidth requirements Expensive server infrastructure

Professional to administer site

PodcastingPros: Automatic content delivery You are in control of monetization Easy statistical analysis

Cons: Bandwidth requirements Expensive server infrastructure

Professional to administer site

Podcasting

Peer-to-PeerPros: Pre-existing distribution network Content agnostic No administration required Generates buzz!

Cons: No system to gather metrics Frequently seen as “piracy.”

Viruses, malware, and spyware

Buzz Case Study:AC/DC - Black IceInternational Release Oct. 20, 2008

No new material in 8 yearsLeaked to Internet Oct 7In the first 5 days: 400,000 downloads.1.3 mil. traditional physical album sales annually

Piracy...CRIA - Michael Geist

“While the CRIA regularly trumpets commissioned studies for the problems posed by peer to peer, this week it released a major study without any fanfare whatsoever...”

Piracy...CRIA - Michael Geist

“...the survey asked for the sources of music on people’s computers. Among those who downloaded music from peer to peer services, the top source of music was ripping copies of their own CDs, (36.4%)...”

Piracy...CRIA - Michael Geist

“...followed by peer to peer downloads (32.6%), paid downloads (20.1%), shared music from friends (8.8%), downloads from artist sites (5.6%), and other sources (2.9%)...”

In other words...Piracy isn’t removing profits from the recording industry at the alarming rate that they would like for us to believe.

But, the promotion gained by giving away free samples is worth it’s weight in gold.

One problem remains...

When you give content away...

Where is it?

One-of-a-kind content delivery and metrics systemPinpoint and communicate to your audiencePlan a tour based on where your audience isBe in control of your digital assets

Edward Felton

Questions or comments?ArtistOneAnalytics.combeta@artistone.biz