artistone analytics: the revolution
DESCRIPTION
The revolution is here. Your media is finally free. Now, you're in control. Introducing ArtistOne Analytics, the first-of-it's-kind digital metrics system. Check it out at http://ArtistOneAnalytics.comTRANSCRIPT
Content Delivery & MetricsThe Where, When, Why, and How
Who is this guy?
Nicholas Young...is a geek....is a person who loves music....is a person who loves to teach.
MY GENERAL AVATAR
MY COMPANY
We focus on...clear, confusion-free brandingunique distribution methods for mediametrics data from internet outlets
We focus on...unique placement of your content sowhen the consumer is ready for somethingnew, they find you.
CREATE
you -> someone else -> the world
$traditional distribution
you -> book publisher -> the world
you -> record label -> the world
you -> funnel -> the world
?
DIFFERENT
you -> the world
all ideas
allthoughts
allconcepts
you -> the world
DISTRIBUTION
televisionradiophysical media
PromoOutlets:
MySpaceYouTubePurevolumeReverb NationiTunesRevverblip.tv
?
The BoxApple’s iTunesRealnetwork’s RhapsodyWalmart Music Downloads
$semi-traditional distribution
Media sources:WebsitePodcastingP2P
Website DownloadsPros: Server logs reveal downloaders You are in control of monetization
Cons: Bandwidth requirements Expensive server infrastructure
Professional to administer site
PodcastingPros: Automatic content delivery You are in control of monetization Easy statistical analysis
Cons: Bandwidth requirements Expensive server infrastructure
Professional to administer site
Podcasting
Peer-to-PeerPros: Pre-existing distribution network Content agnostic No administration required Generates buzz!
Cons: No system to gather metrics Frequently seen as “piracy.”
Viruses, malware, and spyware
Buzz Case Study:AC/DC - Black IceInternational Release Oct. 20, 2008
No new material in 8 yearsLeaked to Internet Oct 7In the first 5 days: 400,000 downloads.1.3 mil. traditional physical album sales annually
Piracy...CRIA - Michael Geist
“While the CRIA regularly trumpets commissioned studies for the problems posed by peer to peer, this week it released a major study without any fanfare whatsoever...”
Piracy...CRIA - Michael Geist
“...the survey asked for the sources of music on people’s computers. Among those who downloaded music from peer to peer services, the top source of music was ripping copies of their own CDs, (36.4%)...”
Piracy...CRIA - Michael Geist
“...followed by peer to peer downloads (32.6%), paid downloads (20.1%), shared music from friends (8.8%), downloads from artist sites (5.6%), and other sources (2.9%)...”
In other words...Piracy isn’t removing profits from the recording industry at the alarming rate that they would like for us to believe.
But, the promotion gained by giving away free samples is worth it’s weight in gold.
One problem remains...
When you give content away...
Where is it?
One-of-a-kind content delivery and metrics systemPinpoint and communicate to your audiencePlan a tour based on where your audience isBe in control of your digital assets
Edward Felton
