artez webinar slide: building online community for your cause!

The fundamentals of building an

online community

How to leverage online tools for your cause

Where is

your

audience

online?

Who am I?

Beth Kanter

http://beth.typepad.com

@Kanter

“Using the internet to instantly

collaborate, share information, and have

a conversation about ideas and causes

they care about.”

You can use social media to:

– Engage discussion

– Spread awareness

– Inspire

– Collaborate

– Engage participation

– Fundraise

What are people saying?

-tweets

-blog posts

-photos

-event RSVPs

-comments

-customer feedback

-new fans

STEP 1: LISTEN social media monitoring & hearing your audience

The tools:

• Google Alerts

• Twitter search

The benefits:

• Find out what people are saying about your cause

• Find out what people are saying about you specifically

• Find new supporters

STEP 2: ENGAGE spur conversation and incite action

The tools:

• Twitter

• Facebook

• Events (Meetup.com)

The Benefits:

• More transparency on issues

• Dialogue between nonprofits and followers

• Get input from supporters

• Find new supporters

Hugh MacLeod @gapingvoid

STEP 3: CREATE social media outreach

The tools:

• Wordpress

• YouTube

• Flickr

• Newsletters

The benefits

• Keep your community interested and committed to your

cause

• Expand your reach to new and potential supporters

• Get attention from media and influencers

CASE STUDY: Twestival Toronto

• First globally-organized event using social media

• Used primarily social media to get the word out

• 3 successful events in Toronto

• Events in over 120 cities around the world

• Over 1300 attendees in total

• Over $36,000 raised for 3 different charities

Be

Amazing

Be

AccessibleBe

Authentic

Provide

real value

Honest and

transparent

Respond

and

participate

And remember – for every DO there’s a DON’T…

Thank

You

How to reach me: erin@sprouter.comSprouter.com/erin

Twitter.com/erin_bury

Facebook Contest!

www.facebook.com/artezinteractive

More info & registration at: www.artez.com

Thank

You

How to reach me: erin@sprouter.comSprouter.com/erin

Twitter.com/erin_bury