arpit research paper
Post on 25-Nov-2014
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TRANSCRIPT
Marketing of Services In Indian Banking
Presented By:
Arpit Gupta(Pursuing MBA,Punjab College of Technical Education, Baddowal, Ludhiana)
Banking Industry• Prominent Indicator for Economic Health.
• Indian banking• Post liberalization• Different from other Asian nations• Economic policy• Scope
Structure of banking in India
Marketing Mix in Banking Sector
Need of Marketing in Banking
• Awareness among Customers• Growing Competition• Technological advances• Harnessing the untapped Rural Market• Convergence to a Single Solution Provider• Growth in Retail lending• SME Financing
Opportunities and challenges
• Low Cost loans• Attract Customers• New product range• Demographic Shifts• Financial Education• Authenticity of the borrowers
Strategic options to cope with Challenges
Conclusion
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