Marketing of Services In Indian Banking

Presented By:

Arpit Gupta(Pursuing MBA,Punjab College of Technical Education, Baddowal, Ludhiana)

Banking Industry• Prominent Indicator for Economic Health.

• Indian banking• Post liberalization• Different from other Asian nations• Economic policy• Scope

Structure of banking in India

Marketing Mix in Banking Sector

Need of Marketing in Banking

• Awareness among Customers• Growing Competition• Technological advances• Harnessing the untapped Rural Market• Convergence to a Single Solution Provider• Growth in Retail lending• SME Financing

Opportunities and challenges

• Low Cost loans• Attract Customers• New product range• Demographic Shifts• Financial Education• Authenticity of the borrowers

Strategic options to cope with Challenges

Conclusion