argumentation & persuasion: an introduction
Post on 14-Jul-2015
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An IntroductionBy Maria Keckler
Argumentation
• Appeals to reason
• Makes logical connections
• Is supported by evidence
Persuasion
• Involves emotional language
• Appeals to readers’ – Concerns– Beliefs– Values
When argumentation and persuasion blend in an ethical manner emotional appeal supports rather than replaces
logic and sound reasoning.
Argumentation
Appeals for effective Argumentation and Persuasion:
What is the purpose?
Preparing to write an argument…
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