argumentation & persuasion: an introduction

An Introduction By Maria Keckler

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Page 1: Argumentation & Persuasion: An Introduction

An IntroductionBy Maria Keckler

Argumentation

• Appeals to reason

• Makes logical connections

• Is supported by evidence

Persuasion

• Involves emotional language

• Appeals to readers’ – Concerns– Beliefs– Values

When argumentation and persuasion blend in an ethical manner emotional appeal supports rather than replaces

logic and sound reasoning.

Argumentation

Appeals for effective Argumentation and Persuasion:

Page 5: Argumentation & Persuasion: An Introduction

What is the purpose?

Page 6: Argumentation & Persuasion: An Introduction

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