arf virtual town hall: how is the coronavirus impacting ... member... · 3/26/2020 · march 2020....
Post on 19-May-2020
2 Views
Preview:
TRANSCRIPT
ARF Virtual Town Hall: How is the Coronavirus Impacting the Global Advertising Industry?
March 26, 2020
#ARFtownhall
ARF Town Hall: Coronavirus
Laura Martin, CFA & CMTEntertainment & Internet
Analyst, Needham & Company, LLC
Christian PolmanChief Strategy Officer
Ebiquity
Brian Wieser, CFAGlobal President of Business
Intelligence, Group M
Scott McDonald, Ph.D.CEO & President
ARF
#ARFtownhall
-15
-10
-5
0
5
10
15
70 71 72 73 74 75 76 77 78 79 80 81 82 83 84 85 86 87 88 89 90 91 92 93 94 95 96 97 98 99 00 01 02 03 04 05 06
GDP Ad Expenditure
Source: HM Treasury, ZenithOptimedia
Note: ATL media only
Gin
0
0.2
0.4
0.6
0.8
1
1.2
1.4
1.6
Gin year 1 Gin year 3
Pri
ce
Ela
sti
cit
y Whisky
0
1
2
3
4
5
6
Whisky yr 1 Whisky yr 3
Pri
ce
Ela
sti
cit
y
100
137
159
195
283
375
100 96 88 89106
119
0
50
100
150
200
250
300
350
400
1980 1981 1982 1983 1984 1985
Sa
les G
row
th
Maintained/increased adspend 1981/2 Decreases adspend 1981/2
top related