are you linkedin

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Understanding the benefits of creating a robust LinkedIn profile

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Are You Linked ?

Peggy Daupeggy@madperspectives.com

What is it?

LinkedIn operates the world’s largest professional network on the Internet with more than 161 million members in over 200 countries

and territories (as of March 31, 2012)

Why should I care?It’s not who you know – it’s who your contacts

know!

More than ½ of LinkedIn’s subscribers

are located outside the United States

(U.S. ~ 44M +)

Why use

Tell your professional story

Get and stay connected with colleagues

Pursue career opportunities

Become informed about people & companies before you meet them

Identify decision makers & influencers – and get connected

Ask & Answer questions about any biz topic

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Create more than a Placeholder!

BEFOREBEFORE

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Create more than a Placeholder!

AFTERAFTER

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Getting StartedSummary

Experience

Photo

Links

Groups

Recommendations

Applications

Headline

What motivates or differentiates you? What value do you provide?

What value did you provide in each role?

A head shot is preferred

Website, blog, twitter

Join and participate!

These are valuable, don’t be afraid to ask for them!

Import your blog, presentations and more!

How do you want others to think of you?

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Your LinkedIn HomepageProvide Updates Share news that interests you or relates to your industry

your job or your company

See Updates from Connections

See what’s new with your connection

LinkedIn TodayRead news being shared by your network or trending

within selected categories

People You May Know

Make new connections, re-connect with former colleagues

Who’s viewed your profile

See who is checking up on you! Maybe there is a business opportunity!

Your LInkedIn Network

Reminder of how many contacts you have via LinkedIn!

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Manage Your Settings• Settings are found through the drop down menu associated with your

name in the upper right hand corner of the homepage• Pay attention to:

– Profile visibility when others are viewing you AND when you are viewing others– Email frequency from others, groups, group members, etc.– Invitations – who can invite your to connect?– Account security

• What updates from others do you want to see on your homepage• Secure access from WiFi hotspots

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Common Sense• Trust your “gut” when accepting invitations to connect.

– If someone turns out to be a spammer, you can always disconnect!– Think about whether you trust this contact and want them to have access to your

network!

• Post updates– Related to your business, your professional goals – Don’t post updates on your social life unless it is related to business

• Think about linking your updates to Twitter and/or Facebook– It’s all about business visibility

• Be professional in your actions in groups, answers, applications and other activities – LinkedIn is a PROFESSIONAL social network!

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