archives in the hadron collider

Archives in the hadron collider-tools for change-

ADA Summer School, 27 August 2013

Monday, August 26, 2013

1. Introduction

A) Who am I?

http://www.dailymail.co.uk/news/article-2397873/Warsaw-Uprising-colour-Black-white-photos-turned-incredible-feature-movie.html

Some sign language:

= I am going write down what you are saying

= I think this is interesting further reading for you

= Watch out: you are going to do the work!

B) What are we going to do today?

The world has changed! Election of the new pope

This workshop is about tools you can use to orchestrate, articulate and implement change in your organisation.

change /organisational design / business models / value creation /

Hedgehog model

Business Model Canvas

Value Proposition Designer

Read: Jim Collins: Good to Great in the Social Sector

Hedgehog model

C) What do you want to know?

2.Business Modeling

Read: Alex Osterwalder ‘Business Model Generation’

Partners

ResourcesActivitiesActivitiesActivities Relationship

Value Proposition

Clients

Channels

BenefitsCosts

‘The business model describes the logic of our organization to create value’

Business Model Canvas

Case study

Read: http://beeldenvoordetoekomst.nl/nl/news/evaluatie-pilot-nationaal-archief-joins-flickr-commons

The archive sector aims to preserve our heritage and make it broadly accessible

Digitization is a powerful tool to reach those goals and create added value. But how does this affect our business model?

We picked up the canvas and got to work Monday, August 26, 2013

Here is the result...

The project made 400 photo’s of the National Archive available on Flickr- The Commons

create user-participation

(through social tagging)

Reach a larger audience

Here’s how this mapped out on the canvas:

The ‘old’ model looked something like this

Cost structure is clear. Value creation

is subsidized

In the new model things had drastically changed

PlatformOpen Content

Technologydriven

Internetsocial tagging

Results: >1 million page views

Results: >2000 comments

Results: >14000 tags

http://beeldenvoordetoekomst.nl/nl/news/evaluatie-pilot-nationaal-archief-joins-flickr-commons

the experiment shows that photo’s on flickr were viewed 160

times as much as on our own site...

Where the archivists happy with the results?

After evaluating the success, NA integrated flickr into it’s regular activities. It published recently it gets 5000 visits on Flickr daily.

What projects do you want to start?

Break!

3. Europeana

Read: Europeana Strategic Plan 2011-2015

BackgroundEuropeana was conceived in 2005 by a letter from 6 heads of State, led by the French President Jaques Chirac, to the President of the European Commission, Mr. Barroso.

Jacques ChiracAleksander KwasniewskiGerhard SchroederSilvio BerlusconiJosé Luis Rodriguez ZapateroFerenc Gyurcsany

Vision

We believe that openly accessible digital cultural heritage, fostering the exchange of ideas and

knowledge, leads to a better mutual understanding of our cultural diversity and contributes to a thriving

knowledge economy for Europe

Mission

Europeana is a cultural heritage sector catalyst for change. Together the network of Libraries, Museums,

Archives, Audio Visual Collections and Creative Industries we work to create new ways for people to engage with their cultural history for work, learning

or pleasure.

Phase 1: Central Point of access model

Costs Benefits

PortalExhibitionsAPI

cost/benefit

Central point of access for metadata

Central point of access model

End Users

Portal

Online

5 million Euro/year Millions of usersBenefits

Channel

Relation ClientsValue proposition

Activities

AggregationMarketing

40 FTE

Resources

Partners

Cultural Institutions

Libraries

Europeana

Drents archief

Louvre

Archives

The first phase of the work has focussed on making our heritage available in a uniform, interoperable way, for citizens across Europe to enjoy through a central point of access.

The portal www.europeana.eu is the most visible expression of this united Europe.

It’s a website!

Usage growth There is a direct link between the amount of objects in the repository and the amount of visits to the site. Large contributors such as France and Germany receive the largest proportion of the visits to the sites (portal, mobile, apps).

Content growth This in turn has led to a spectacular growth in objects: currently over 27 million objects in 32 languages with all 28 member states represented.

*Temporary loss of 1.8 million due to transition to CC0

Aggregation Infrastructure

Domain Aggregators:• TEL• APEX• EUscreen• EFG• Linked Heritage

Network growthThis was realised primarily by resolving co-ordination failure: without the co-ordinating efforts of Europeana the most likely scenario would have been fragmentation of databases and data standards, leading to high development costs and loss of synergy. A strong and representative network is key to this success.

Stuff we are good at:

NetworkAggregation infrastructureData Model (EDM)

Stuff we are not so good at:

Generating usage on our portal

Phase 2: Distributed access Model

Read: Verwayen, Kaufman, Arnoldus ‘The Problem of the yellow Milkmaid’

It’s an API business!

Costs Benefits

cost/benefit

Distributed point of access for metadata

Distributed access model

InstitutionsCreative Industries

Online

5 million Euro/year Wide distribution through implementations

Benefits

Channel

Activities

AggregationMarketingB2B

40 FTE

Resources

Partners

API growthThe effect of the change in license was felt immediately: currently over 770 organisations (commercial and non-commercial have requested an API key, 66% of them are already implementing them in a variety of services.

This has enabled us to make our culture available on a wide variety of services, resulting in increased visibility of cultural institutions and their holdings across Europe. For example, Europeana is now the 3rd biggest traffic driver for the Rijksmuseum.

NetworkSolving IPR Issues (CCO)

Stuff we are not so good at:

Reaching Creative IndustriesShowing value for cultural institutions

Phase 3: Accelerator of change

(Hadron Collider)

CollectiveInnovativeNetworkedScalable

Collective Innovative CollaborativeScalable

Open Content

EDMLicensing Framework...

Things that have socio-economic Impact

Can we be a Hadron Collider?

Costs Benefits

cost/benefit

Accelerator of change

Hadron Collider model

Institutions

Platform

Network

5 million Euro/year Institutional change

Benefits

Channel

Activities

Knowledge sharing

40 FTE

Resources

Partners

Institutions

Aggregate

Distribute Facilitate

Engage

Strategic Plan 2011-2015

Aggregation: ‘If Europeana can help us do the things that we do, and do it better, faster and cheaper- that would be enormously valuable’ Lucie Burgess, British Library

Cloud s

ervice

Extending licensing framework

Facilitation: ‘Europeana is good at reducing complexity’ (Alex Hinojo, Wikimedia)95

Incubation

Services

Distribution: ‘Creatives want to source content for re-use and contextualise it’ (Andrew Kitchen, Ramulus United).

Engagement: ‘Europeana should foster bottom- up projects and empower communities running projects like 1914-1918 to make them more sustainable’ (Johan Oomen, Beeld en Geluid).

Strateg

partne

Wikipedia/

Quick recap:

Costs Benefits

cost/benefit

Central point of access for metadata

Central point of access model

End Users

Portal

Online

5 million Euro/year Millions of usersBenefits

Channel

Activities

AggregationMarketing

40 FTE

Resources

Partners

Costs Benefits

cost/benefit

Distributed point of access for metadata

Distributed access model

InstitutionsCreative Industries

Online

5 million Euro/year Wide distribution through implementations

Benefits

Channel

Activities

AggregationMarketingB2B

40 FTE

Resources

Partners

Costs Benefits

cost/benefit

Accelerator of change

Hadron Collider model

Institutions

Platform

Network

5 million Euro/year Institutional change

Benefits

Channel

Activities

Knowledge sharing

40 FTE

Resources

Partners

Institutions

4. Who is the customer exercise

Imagine:

You are a Digital Archivist

Break!

Pitches!

Yellow Hat/Black Hat

http://en.wikipedia.org/wiki/Six_Thinking_Hats

Harry Verwayen

harry.verwayen@kb.nl

Thank you

113Monday, August 26, 2013

archives in the hadron collider

2013costs

metadatacentral

central point

hadron collider

flickr

access

europe

objects

Business

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