archives in the hadron collider
Post on 19-Sep-2014
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DESCRIPTION
Slides used for the 2013 edition of the Access to Digital Archives Summer School at the University of Macerata. The workshop aimed to provide participants with tools for innovation, in particular business modeling.TRANSCRIPT
Archives in the hadron collider-tools for change-
ADA Summer School, 27 August 2013
Monday, August 26, 2013
1. Introduction
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A) Who am I?
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http://www.dailymail.co.uk/news/article-2397873/Warsaw-Uprising-colour-Black-white-photos-turned-incredible-feature-movie.html
Monday, August 26, 2013
http://www.dailymail.co.uk/news/article-2397873/Warsaw-Uprising-colour-Black-white-photos-turned-incredible-feature-movie.html
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Some sign language:
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= I am going write down what you are saying
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= I think this is interesting further reading for you
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= Watch out: you are going to do the work!
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B) What are we going to do today?
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The world has changed! Election of the new pope
!
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This workshop is about tools you can use to orchestrate, articulate and implement change in your organisation.
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change /organisational design / business models / value creation /
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Hedgehog model
Business Model Canvas
Value Proposition Designer
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Read: Jim Collins: Good to Great in the Social Sector
Hedgehog model
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C) What do you want to know?
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2.Business Modeling
Read: Alex Osterwalder ‘Business Model Generation’
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Partners
ResourcesActivitiesActivitiesActivities Relationship
Value Proposition
Clients
Channels
BenefitsCosts
‘The business model describes the logic of our organization to create value’
Business Model Canvas
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Case study
Read: http://beeldenvoordetoekomst.nl/nl/news/evaluatie-pilot-nationaal-archief-joins-flickr-commons
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The archive sector aims to preserve our heritage and make it broadly accessible
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Digitization is a powerful tool to reach those goals and create added value. But how does this affect our business model?
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We picked up the canvas and got to work Monday, August 26, 2013
Here is the result...
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The project made 400 photo’s of the National Archive available on Flickr- The Commons
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create user-participation
Why?
(through social tagging)
Reach a larger audience
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Here’s how this mapped out on the canvas:
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The ‘old’ model looked something like this
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Cost structure is clear. Value creation
is subsidized
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In the new model things had drastically changed
PlatformOpen Content
Technologydriven
Internetsocial tagging
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Results: >1 million page views
Results: >2000 comments
Results: >14000 tags
http://beeldenvoordetoekomst.nl/nl/news/evaluatie-pilot-nationaal-archief-joins-flickr-commons
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the experiment shows that photo’s on flickr were viewed 160
times as much as on our own site...
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Where the archivists happy with the results?
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After evaluating the success, NA integrated flickr into it’s regular activities. It published recently it gets 5000 visits on Flickr daily.
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What projects do you want to start?
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Break!
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3. Europeana
Read: Europeana Strategic Plan 2011-2015
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BackgroundEuropeana was conceived in 2005 by a letter from 6 heads of State, led by the French President Jaques Chirac, to the President of the European Commission, Mr. Barroso.
Jacques ChiracAleksander KwasniewskiGerhard SchroederSilvio BerlusconiJosé Luis Rodriguez ZapateroFerenc Gyurcsany
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Vision
We believe that openly accessible digital cultural heritage, fostering the exchange of ideas and
knowledge, leads to a better mutual understanding of our cultural diversity and contributes to a thriving
knowledge economy for Europe
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Mission
Europeana is a cultural heritage sector catalyst for change. Together the network of Libraries, Museums,
Archives, Audio Visual Collections and Creative Industries we work to create new ways for people to engage with their cultural history for work, learning
or pleasure.
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Phase 1: Central Point of access model
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Costs Benefits
PortalExhibitionsAPI
cost/benefit
Central point of access for metadata
Central point of access model
End Users
Portal
Online
5 million Euro/year Millions of usersBenefits
Channel
Relation ClientsValue proposition
Activities
AggregationMarketing
40 FTE
Resources
Partners
Cultural Institutions
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Libraries
Europeana
Drents archief
Louvre
TEL
Mus
eum
s
Archives
The first phase of the work has focussed on making our heritage available in a uniform, interoperable way, for citizens across Europe to enjoy through a central point of access.
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The portal www.europeana.eu is the most visible expression of this united Europe.
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It’s a website!
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Usage growth There is a direct link between the amount of objects in the repository and the amount of visits to the site. Large contributors such as France and Germany receive the largest proportion of the visits to the sites (portal, mobile, apps).
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Content growth This in turn has led to a spectacular growth in objects: currently over 27 million objects in 32 languages with all 28 member states represented.
*Temporary loss of 1.8 million due to transition to CC0
*
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Aggregation Infrastructure
Domain Aggregators:• TEL• APEX• EUscreen• EFG• Linked Heritage
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Network growthThis was realised primarily by resolving co-ordination failure: without the co-ordinating efforts of Europeana the most likely scenario would have been fragmentation of databases and data standards, leading to high development costs and loss of synergy. A strong and representative network is key to this success.
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Stuff we are good at:
NetworkAggregation infrastructureData Model (EDM)
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Stuff we are not so good at:
Generating usage on our portal
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Phase 2: Distributed access Model
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Read: Verwayen, Kaufman, Arnoldus ‘The Problem of the yellow Milkmaid’
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It’s an API business!
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Costs Benefits
PortalExhibitionsAPI
cost/benefit
Distributed point of access for metadata
Distributed access model
InstitutionsCreative Industries
APIs
Online
5 million Euro/year Wide distribution through implementations
Benefits
Channel
Relation ClientsValue proposition
Activities
AggregationMarketingB2B
40 FTE
Resources
Partners
Cultural Institutions
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API growthThe effect of the change in license was felt immediately: currently over 770 organisations (commercial and non-commercial have requested an API key, 66% of them are already implementing them in a variety of services.
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This has enabled us to make our culture available on a wide variety of services, resulting in increased visibility of cultural institutions and their holdings across Europe. For example, Europeana is now the 3rd biggest traffic driver for the Rijksmuseum.
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Stuff we are good at:
NetworkSolving IPR Issues (CCO)
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Stuff we are not so good at:
Reaching Creative IndustriesShowing value for cultural institutions
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Phase 3: Accelerator of change
(Hadron Collider)
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Stuff we are good at:
CollectiveInnovativeNetworkedScalable
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Collective Innovative CollaborativeScalable
Open Content
EDMLicensing Framework...
Things that have socio-economic Impact
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Can we be a Hadron Collider?
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Costs Benefits
PortalExhibitionsAPI
cost/benefit
Accelerator of change
Hadron Collider model
Institutions
Platform
Network
5 million Euro/year Institutional change
Benefits
Channel
Relation ClientsValue proposition
Activities
Knowledge sharing
40 FTE
Resources
Partners
Institutions
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Aggregate
Distribute Facilitate
Engage
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Strategic Plan 2011-2015
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Aggregation: ‘If Europeana can help us do the things that we do, and do it better, faster and cheaper- that would be enormously valuable’ Lucie Burgess, British Library
Cloud s
ervice
s
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Extending licensing framework
Facilitation: ‘Europeana is good at reducing complexity’ (Alex Hinojo, Wikimedia)95
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Incubation
Services
Distribution: ‘Creatives want to source content for re-use and contextualise it’ (Andrew Kitchen, Ramulus United).
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Engagement: ‘Europeana should foster bottom- up projects and empower communities running projects like 1914-1918 to make them more sustainable’ (Johan Oomen, Beeld en Geluid).
Strateg
ic
partne
rship
Wikipedia/
GCI
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Quick recap:
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Costs Benefits
PortalExhibitionsAPI
cost/benefit
Central point of access for metadata
Central point of access model
End Users
Portal
Online
5 million Euro/year Millions of usersBenefits
Channel
Relation ClientsValue proposition
Activities
AggregationMarketing
40 FTE
Resources
Partners
Cultural Institutions
Monday, August 26, 2013
Costs Benefits
PortalExhibitionsAPI
cost/benefit
Distributed point of access for metadata
Distributed access model
InstitutionsCreative Industries
APIs
Online
5 million Euro/year Wide distribution through implementations
Benefits
Channel
Relation ClientsValue proposition
Activities
AggregationMarketingB2B
40 FTE
Resources
Partners
Cultural Institutions
Monday, August 26, 2013
Costs Benefits
PortalExhibitionsAPI
cost/benefit
Accelerator of change
Hadron Collider model
Institutions
Platform
Network
5 million Euro/year Institutional change
Benefits
Channel
Relation ClientsValue proposition
Activities
Knowledge sharing
40 FTE
Resources
Partners
Institutions
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4. Who is the customer exercise
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Imagine:
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You are a Digital Archivist
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Break!
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Pitches!
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Yellow Hat/Black Hat
http://en.wikipedia.org/wiki/Six_Thinking_Hats
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Harry Verwayen
Thank you
113Monday, August 26, 2013