april 6 demystifying new advertising trends - palm springs gay desert guide

BRAD FUHRFOUNDER

GAY DESERT GUIDE

#LGBTBIZ - ADVANCED LGBT ONL INE MARKET ING STRATEGI ES FOR 2015

@gaydesertguide

#GayDesertGuide

bradfuhr GayDesertGuide

DBA BUSINESS OF THE YEAR

IN JUST 19 MONTHS, WE’VE BUILT A MEDIA BRAND

From launch on Labor Day 2013 till now, Gay Desert Guide has grown by leaps and bounds! Over 250,000 pageviews.

OVER75,000

VISITORS 19

MONTHS!

HOW WE PROMOTE OURSELVES

Locally:• Media Sponsorships

for all major events• Trade in local pubs

and online• Partnerships with

DBA, PSHA, DGTG and others

• Street Team/Events

Worldwide:• Apps & sites• Google Adwords• SEO• Frontiers Media

partnership• CVB website

Marketing efforts include postcard distribution in LGBT resorts, night spots, businesses, restaurants and at charity events. Over 5,000 per month drive traffic to website & our advertisers. Plus Google Adwords & App advertising.

THIS IS GAY DESERT GUIDE WEB

THIS IS GAY DESERT GUIDE ONIPAD

THIS IS GAY DESERT GUIDE ON IPHONE

CASE STUDY: HIGHEST FORM

GAY DESERT GUIDE SERVICES

• Premium placement – Featured Profile for businesses or events; starting at $99 per mo.• Coupons & Offers, map to your location, click to call,

social media links, shows above free and sponsored listings

• Content Marketing on the site• Newsletter placement to our 1,200 + subscribers• Rack card advertising for Events

OUR LGBT MARKETING SERVICES

• Content Marketing with social media placements• Programmatic ad banner placements

• Mobile LGBT app targeting

• Email campaigns• SEO and Social Media analytics