april 6 demystifying new advertising trends - palm springs gay desert guide
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BRAD FUHRFOUNDER
GAY DESERT GUIDE
#LGBTBIZ - ADVANCED LGBT ONL INE MARKET ING STRATEGI ES FOR 2015
@gaydesertguide
#GayDesertGuide
bradfuhr GayDesertGuide
DBA BUSINESS OF THE YEAR
IN JUST 19 MONTHS, WE’VE BUILT A MEDIA BRAND
From launch on Labor Day 2013 till now, Gay Desert Guide has grown by leaps and bounds! Over 250,000 pageviews.
OVER75,000
VISITORS 19
MONTHS!
HOW WE PROMOTE OURSELVES
Locally:• Media Sponsorships
for all major events• Trade in local pubs
and online• Partnerships with
DBA, PSHA, DGTG and others
• Street Team/Events
Worldwide:• Apps & sites• Google Adwords• SEO• Frontiers Media
partnership• CVB website
Marketing efforts include postcard distribution in LGBT resorts, night spots, businesses, restaurants and at charity events. Over 5,000 per month drive traffic to website & our advertisers. Plus Google Adwords & App advertising.
THIS IS GAY DESERT GUIDE WEB
THIS IS GAY DESERT GUIDE ONIPAD
THIS IS GAY DESERT GUIDE ON IPHONE
CASE STUDY: HIGHEST FORM
GAY DESERT GUIDE SERVICES
• Premium placement – Featured Profile for businesses or events; starting at $99 per mo.• Coupons & Offers, map to your location, click to call,
social media links, shows above free and sponsored listings
• Content Marketing on the site• Newsletter placement to our 1,200 + subscribers• Rack card advertising for Events
OUR LGBT MARKETING SERVICES
• Content Marketing with social media placements• Programmatic ad banner placements
• Mobile LGBT app targeting
• Email campaigns• SEO and Social Media analytics