april 6 demystifying new advertising trends - palm springs gay desert guide

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BRAD FUHR FOUNDER GAY DESERT GUIDE #LGBTBIZ - ADVANCED LGBT ONLINE MARKETING STRATEGIES FOR 2015 @gaydesertguide #GayDesertGuide bradfuhr GayDesertGuide

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Page 1: April 6 Demystifying New Advertising Trends - Palm Springs Gay Desert Guide

BRAD FUHRFOUNDER

GAY DESERT GUIDE

#LGBTBIZ - ADVANCED LGBT ONL INE MARKET ING STRATEGI ES FOR 2015

@gaydesertguide

#GayDesertGuide

bradfuhr GayDesertGuide

Page 2: April 6 Demystifying New Advertising Trends - Palm Springs Gay Desert Guide

DBA BUSINESS OF THE YEAR

Page 3: April 6 Demystifying New Advertising Trends - Palm Springs Gay Desert Guide
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IN JUST 19 MONTHS, WE’VE BUILT A MEDIA BRAND

From launch on Labor Day 2013 till now, Gay Desert Guide has grown by leaps and bounds! Over 250,000 pageviews.

OVER75,000

VISITORS 19

MONTHS!

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HOW WE PROMOTE OURSELVES

Locally:• Media Sponsorships

for all major events• Trade in local pubs

and online• Partnerships with

DBA, PSHA, DGTG and others

• Street Team/Events

Worldwide:• Apps & sites• Google Adwords• SEO• Frontiers Media

partnership• CVB website

Page 10: April 6 Demystifying New Advertising Trends - Palm Springs Gay Desert Guide

Marketing efforts include postcard distribution in LGBT resorts, night spots, businesses, restaurants and at charity events. Over 5,000 per month drive traffic to website & our advertisers. Plus Google Adwords & App advertising.

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THIS IS GAY DESERT GUIDE WEB

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THIS IS GAY DESERT GUIDE ONIPAD

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THIS IS GAY DESERT GUIDE ON IPHONE

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GAY DESERT GUIDE SERVICES

• Premium placement – Featured Profile for businesses or events; starting at $99 per mo.• Coupons & Offers, map to your location, click to call,

social media links, shows above free and sponsored listings

• Content Marketing on the site• Newsletter placement to our 1,200 + subscribers• Rack card advertising for Events

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OUR LGBT MARKETING SERVICES

• Content Marketing with social media placements• Programmatic ad banner placements

• Mobile LGBT app targeting

• Email campaigns• SEO and Social Media analytics