appstores, smash summit presentation

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C U S T O M E R ACQUISITION VIA PARTNERS

Ryan Merket, Cofounder & CEO @merket & fb.com/merketSMASH Summit NYC 2011

ABOUT MEFacebook, Ping.fm, CBS Interactive

I was a weird kid...

I was a weird kid...

DEFINE YOUR CUSTOMER

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Source: refractedmoments/Flickr

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IDENTIFY POTENTIAL PARTNERS

•Top 100 List•Biz Dev Dream

•Prioritize

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GET IN THE DOOR

•Network •LinkedIn •Investors •Advisors •Social Stalk

There’s Always a Way

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Clearly Present the Opportunity

• Mock ups• Benefits for both parties• Loosely define terms• Timelines• Action items

“Coffee is for Closers”

CASE STUDIES

&

CASE STUDIES

• Customers -FB Page Admins -Always on FB -Early adopters -Social Media • Best Channel -Bottom of existing tabs

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No way for Pagesto host a live stream :(

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CASE STUDIES

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CASE STUDIES

• Customers -Mobile developers -Marketing their apps • Best channel: -API / Platforms -Trust -Loyalty

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GOT SOME EXAMPLES, BRO?

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tl;drappstores

• Define customer• Find possible partnerships• Use your network to get in the door• Present opportunities & benefits• CLOSE THE DEAL• ?• Profit

QUESTIONS?appstores

THANK YOU!

Ryan Merket, Cofounder & CEO @merket & fb.com/merketSMASH Summit NYC 2011