apps are the new viral. how to create one and gain from it. (lea stanković, communis ddb)

Apps are the new viral. How to create one and gain from it.Lea Stanković

“an icon that you click on when you want to open something”

“a programme that lets you connect to the internet”

“a game”

BASICS OF COMMUNICATION ACCORDING TO BILL BERNBACH

MOBILE APPS

1.2 BILLION PEOPLE USE APPS

70 BILLION APPS WILL BE DOWNLOADED IN 2013

THERE ARE OVER 2 MILLION APPS

Advertising DOESN’T CREATE a product advantage. It can only

CONVEY it.

A communicator must be concerned with

UNCHANGING MAN.

SELF-ACTUALIZATION

ESTEEM NEEDS

SOCIAL NEEDS

SAFETY NEEDS

BASIC NEEDS

At the heart of an effective creative philosophy is the belief that nothing

is so powerful as an insight into HUMAN NATURE… what DRIVES a

man, what dominates his ACTIONS…

SAFETY

SOCIAL

SELF-ESTEEM

SELF-ACTUALIZATION

SAFETY SOCIAL SELF-ESTEEM SELF-ACT.

Your idea has to SOLVE a problem,to FULLFILLa need

It has to do so BEAUTIFULLY

And INSTINCTIVELY

To-Dos and Not-To-Dos

Don’t RIP OFF

Make sure you DEFINE what ‘success’ is

Know your AUDIENCE

SELL your app WELL

Price your app CORRECTLY

Release UPDATES regularly

MEASURE and TRACK your

progress constantly

SO, REMEBER...

• An app should fulfill an existing need of the consumer• Promote your app• Define ’success’• Know your audience• Price you app correctly• Listen to feedback• Measure and track progress