apps are the new viral. how to create one and gain from it. (lea stanković, communis ddb)
DESCRIPTION
When even consider to make an app and how to make one that will become your asset.TRANSCRIPT
Apps are the new viral. How to create one and gain from it.Lea Stanković
“an icon that you click on when you want to open something”
“a programme that lets you connect to the internet”
“a game”
BASICS OF COMMUNICATION ACCORDING TO BILL BERNBACH
MOBILE APPS
1.2 BILLION PEOPLE USE APPS
70 BILLION APPS WILL BE DOWNLOADED IN 2013
THERE ARE OVER 2 MILLION APPS
Advertising DOESN’T CREATE a product advantage. It can only
CONVEY it.
A communicator must be concerned with
UNCHANGING MAN.
SELF-ACTUALIZATION
ESTEEM NEEDS
SOCIAL NEEDS
SAFETY NEEDS
BASIC NEEDS
At the heart of an effective creative philosophy is the belief that nothing
is so powerful as an insight into HUMAN NATURE… what DRIVES a
man, what dominates his ACTIONS…
SAFETY
SOCIAL
SELF-ESTEEM
SELF-ACTUALIZATION
SAFETY SOCIAL SELF-ESTEEM SELF-ACT.
Your idea has to SOLVE a problem,to FULLFILLa need
It has to do so BEAUTIFULLY
And INSTINCTIVELY
To-Dos and Not-To-Dos
Don’t RIP OFF
Make sure you DEFINE what ‘success’ is
Know your AUDIENCE
SELL your app WELL
Price your app CORRECTLY
Release UPDATES regularly
MEASURE and TRACK your
progress constantly
SO, REMEBER...
• An app should fulfill an existing need of the consumer• Promote your app• Define ’success’• Know your audience• Price you app correctly• Listen to feedback• Measure and track progress