apple: the next king of search by ian sefferman

#SMX #32A | @iseff

Spotlight Search, Universal Links, and you

APPLE: the next king of

search?

#SMX #32A | @iseff

IAN SEFFERMAN gm

TUNE Marketing Console

@iseff

#SMX #32A | @iseff

your mission

control for mobile

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iOS  Spotlight   iOS  Universal  Links   Google  App  Indexing  

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SPOTLIGHT general purpose

iOS search

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UNIVERSAL LINKS mapping the

web to your app

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APP INDEXING indexing your

app into Google

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SPOTLIGHT personalized

(or not) search content

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SPOTLIGHT uptake in

apps

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SPOTLIGHT by

category

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SPOTLIGHT 35% in top charts

Top Charts

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UNIVERSAL LINKS the next

generation of deep links

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UNIVERSAL LINKS

by category

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Top Charts UNIVERSAL LINKS 27% in top charts

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UNIVERSAL LINKS

engagement since launch

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if ([userActivity.activityType isEqualToString:CSSearchableItemActionType]) {

// app was opened via spotlight

}

MEASUREMENT spotlight referrals

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MEASUREMENT universal links

referrals

https://alpha.mobileapptracking.com/atomic/new_game_hard.php?partner_id=1234&sub_campaign=October2015

&sub_placement=SpecialTop

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THANK YOU! SEE YOU AT THE

NEXT #SMX!