apple: the next king of search by ian sefferman
TRANSCRIPT
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Spotlight Search, Universal Links, and you
APPLE: the next king of
search?
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IAN SEFFERMAN gm
TUNE Marketing Console
@iseff
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your mission
control for mobile
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iOS Spotlight iOS Universal Links Google App Indexing
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SPOTLIGHT general purpose
iOS search
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UNIVERSAL LINKS mapping the
web to your app
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APP INDEXING indexing your
app into Google
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SPOTLIGHT personalized
(or not) search content
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SPOTLIGHT uptake in
apps
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SPOTLIGHT by
category
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SPOTLIGHT 35% in top charts
Top Charts
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UNIVERSAL LINKS the next
generation of deep links
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UNIVERSAL LINKS
by category
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Top Charts UNIVERSAL LINKS 27% in top charts
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UNIVERSAL LINKS
engagement since launch
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if ([userActivity.activityType isEqualToString:CSSearchableItemActionType]) {
// app was opened via spotlight
}
MEASUREMENT spotlight referrals
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MEASUREMENT universal links
referrals
https://alpha.mobileapptracking.com/atomic/new_game_hard.php?partner_id=1234&sub_campaign=October2015
&sub_placement=SpecialTop
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THANK YOU! SEE YOU AT THE
NEXT #SMX!