apple magic. how would steve jobs change your world?

Apple Magic

How would Steve Jobs change your world?

peterfisk@peterfisk.com

theGeniusWorks.com

APPLE is a simple tool to explore Steve Jobs approach to INNOVATION

Apple

All about vision – think bigger, create the

future, sell dreams not products

Put people first – make things human, with

dramatic design and engaging experiences

Pursue excellence – obsess about every

detail, keep innovating, searching for better

Less is more – make complexity simple,

focus on what really matters.

Evangelise your story – spirit and style, love

and magic, enchant people

A

P

P

L

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MAGIC is a simple tool to explore Steve Jobs approach to LEADERSHIP

Magic

M

A

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Make history - have a stretching ambition, don’t

compromise, and “put a ding in the universe”

Apply your passion – be obsessive, keep teams

small, and treat every day as if it’s your last

Go to unusual places - embrace difference, get

ideas from everywhere, kickstart you brain

Insist on better - say no a thousand times, keep

the bar high, make it “insanely great”

Create disciples - bring together the best people,

motivate and inspire, build belief and belonging

How would Steve Jobs change the world of healthcare?

Steve Jobs would have no time for generic, expensive solutions like GSK or Pfizer

Think different like Anne Wojcicki in Los Altos … test your DNA for $99 with 23andMe

How would Steve Jobs change the world of sportwear?

Steve Jobs would have no time for mass compromising brands like Nike or Adidas

Think different like Stuart Brookes in Aylesbury … designing hi-tech, hi-style clothing

How would Steve Jobs change the world of travel?

Steve Jobs would have no time for dirty, inefficient cars from BMW or Volkswagen

Think different like Shai Agassi in Palo Alto … creating charging points for future cars

How would Steve Jobs change the world of computing?

Steve Jobs would have no time for outdated, PC giants like Dell or Hewlett Packard

Think different like Eben Upton in Cambridge … $30 circuit boards to innovate yourself

How would Steve Jobs change the world of space travel?

Steve Jobs would have no time for vanity space projects like those of Branson or Bezos

Think different like Elon Musk in Los Angeles … making commercial space travel work

How could APPLE and MAGIC change your world?

peterfisk@peterfisk.com

@geniusworks

theGeniusWorks.com