app47 mam ebook
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8/13/2019 App47 MAM eBook
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MAM + MDM = BMS(Bada$$ Mobile Strategy)
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Table of Contents
3 Introduction
4 What is Mobile
Device Management?
5 What is Mobile
Application Management?
6 Why Should You UseBoth MDM and MAM?
7 MAM Lifecycle
Deploy
Manage
Analyze
10 Bring Your Own Device (BYOD)
11 MAM for Better
Configuration Management
12 Conclusion
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IntroductionMobile device management (MDM)
and mobile application management(MAM) are often confused with each
other, and sometimes even viewed
as one and the same. Instead, think
of them not as one person or identi-
cal twins, but rather as siblings.
In this eBook, we will look at the dif-
ferences between the two to develop
a better understanding of how to use
them together. We will also dig deeper
into MAM so you can better manage
enterprise mobile apps as they be-
come increasingly important to your
business. We will look at the MAM
lifecycle, a critical IT issue, and howbetter app conguration can benet
your company.
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WHAT IS MOBILE DEVICE MANAGEMENT (MDM)?
Mobile device management is a
wide-ranging practice that includes:
Inventory How many devices arebeing used and by who? Where are
the devices?
Security Anti-malware and anti-virus and tools, authentication, and
encryption to keep information safe.
Wireless Expenses Activemanagement of wireless carrier
expenses and inter-departmental
chargebacks.
Operations Oversee the status andhealth of the various systems used by
the devices, from email to apps.
Help Desk System for resolvingtrouble tickets.
MDM features built into smartphone
operating systems are not adequate
for enterprise-level use: they dont
provide the comprehensive oversight
you need and are proprietary, so you
cant use them across platforms.
Therefore, the additional MDM tools
you need (some of which are men-
tioned above) include:1. Asset and physical location tracking
2. Security and application
3. Voice and data usage management
4. Mobile customer support
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Your company has a set ofapproved apps they want their employ-
ees to use to increase productivity,
and want them to be easily accessible
via their own branded app store.
You leave a company whereyou used your own device, and the
company removes just their apps.
A popular business app isupdated with new features, and the
update is handled remotelyno need
to download the new version.
WHAT IS MOBILE APPLICATION MANAGEMENT (MAM)?
Mobile application management
focuses on the applications loadedonto mobile devicesthe software,
and the ability to add, remove, or
update them in an organized way.
It includes the strategy and process
around developing, distributing,
updating, configuring and removingbusiness apps from mobile devices
used by employees.
Here are examples of MAM:
You switch from a Blackberryto an Android, and all business apps
are moved from one to the other.
You develop a business appto help employees be more efficient
in the field, and need to know if the
app is being utilized and hitting
ROI targets.
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WHY SHOULD YOU USE BOTH MDM AND MAM?
Arguments have been made that
mobile device management is not
necessary as companies increasingly
focus on mobile appsbut that ar-
gument is a little short-sighted.
Both are necessary, because there
are so many factors in enterprise
mobility to consider.
Multiple operating systems
Industry and government
compliance and regulations
Department specifications
Security and encryption
Personal data
Cloud storage and hosting
These factors link the devices to the
apps and vice versa. To manage one,
you must manage the other.
To make it easier on your IT depart-
ment though, the apps managementcan be embedded in the app itself
when it is developed. That way, it
will be configured properly, updated
remotely (so employees dont have to
download new versions), and removed
remotely when it is no longer useful.
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MAM LIFECYCLE
From managing your network, to
troubleshooting hardware and soft-
ware issues, to overseeing desktop
and mobile apps, IT departments
have full plates.
Depending on a single, cloud-based
solution will greatly improve your
app. Lets take a look at the MAMlifecycle (illustrated left) to better
understand that solution.
Deploy PhaseWhen you release your app to your
employees, have a process in place
to keep it where it belongswithin
your company!
Provisioning Understand whatresources you need to support the
app when it is released, such as a
user guide and technical support.
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Enterprise App Store Set upyour internal app store with a clean,
straightforward design, so finding
and downloading apps is a snap.
Manage PhaseQuality The app is only as goodas its coding. Bugs will inevitably
pop up, so make sure developers are
available to address issues quickly.Performance Uploading anddownloading speeds and navigability
will directly impact how well your app
operates. Again, keep your developers
on speed dial should any performance
issues arise.
Configuration As the appevolves and is used by more or fewer
people, be sure it can be remotely
configured to address those changes
in use, and have the ability to add or
improve features throughout the app.
Configuration Make sure theapp adheres to department and
company requirements and policies.
Authentication In order tocontrol who can access the app,
have a mechanism in place that
ensures only the people who
need the app can download it.
Updates When an app gets updat-ed, you cant rely on busy employees
to download the update. Be sure you
can update the app remotely.
IT departments have full
plates. Depending on
a single, cloud-based
solution will greatly
improve your app.
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Usage Look at how many users youhave or plan to have, how they will
use the app, how often they will use
it, where are they using it, and when.
Revenue Examine the apps director indirect impact on your companys
revenue, whether your app focuses
on business development, marketing,
sales, or operations.
Trends Study internal trends suchas patterns of use, and external
trends such as usability, design, fea-
tures, and benefits that are popular.
Logs Its no secret that at somepoint your mobile app will crash,
just ask Apple. Accessing the log
data for your mobile app will yieldvaluable insight to help address
bugs before pushing to production,
or analyze crash logs to know ex-
actly what happened at the time of
the crashand more importantly
what led to the crash.
Security Because your app is forinternal use and not a commercial
product, careful measures must betaken to encrypt dataespecially if a
device it resides on is lost or stolen.
Fault As with all importantbusiness systems and applications,
knowing you have an issue before
your customer experiences a prob-
lem is critical in enumerable ways:from keeping a loyal customer base
to lowering operational costs. Hav-
ing the ability to manage fault is
key to a successful app.
Analyze Phase
You need to have a firm understand-ing of your current or potential apps
usefulness.
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BRING YOUR OWN DEVICE (BYOD)
Whether your company issues smart
phones or tablets to employees or
allows employees to use their own,
personal data and apps will inter-
mingle with business data and apps.
Because of this, IT commonly views
mobile devices as being jointly owned
between the company and user.
If your company allows employees
to bring their own devices, it is
incredibly important that IT be able
to manage all of your companys
apps on those devices.
This will allow them to manage
updates, track usage, and provide
reports that analyze the impact the
app is having on your company, from
increased productivity and revenue,
to reduced time it takes to do per-form routine and scheduled tasks.
When an employee leaves the com-
pany, or if a device is lost or stolen,
the app and its data can be removed
from the device.
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BENEFITS OF BETTER CONFIGURATION MANAGEMENT
As we have discussed, there is one
thing you can depend on when it
comes to anything mobile: constant
change. Because of this, configura-
tion management can get tricky.
Unlike updates to desktop applica-
tions, which you can push out to
everyone on your network, you cantforce your employees to update their
apps. You can remind them a million
times, but they could be too busy
or like the current version too much,
even if it has gaping security holes
to be bothered to download the new
version and replace the old one.
A better approach to configuration
management begins with the app
itself. When they are being devel-
oped, you can code the app for spe-
cific variables and thus allow remote
updates. Those variables can include
device model, operating system, user
location, department, team, etc. This
approach gives you a remarkable
level of customization and control.
The added benefits? You can drive
an apps acceptance and usage and
thus increase its return on investment.
You cant force your
employees to update
their Apps. You can
remind them a million
times, but they could
be too busy.
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At App47, we believe the true value
of mobility optimizes the mobile
user experience.
We offer the only Mobile Application
Management (MAM) solution that
gives you complete control of the
entire mobile app lifecycle so you
can realize the real value of yourmobile investment.
The cloud-based, enterprise-grade
MAM solution provided by App47
arms IT with a single command
center to deploy, manage and ana-
lyze their critical mobile apps. Theinstrumentation sits inside the ap-
plication looking out, rather than on
a device looking in. This powerful
perspective is what creates a com-
plete picture of your organizations
mobile application landscape.
Application Intelligence for the MobileEnterprise
@App47Info
703.251.4557
app47.com
MAM is more than an enterprise
app store or a way to get apps on
employee and customer devices;
its an unprecedented end-to-end
mobile app lifecycle solution.
To learn more, contact us today.
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