app store listing optimization | app store optimization aso on-metadata
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App Store Listing Optimization
How to improve your App Store Listing / Page View
App Store Listing Optimization | App Store Optimization
By Daniel Peris (@DanielPeris)
App Store Listing Optimization | App Store Optimization
What the hell is ASO?• ASO stands for App Store Optimization.• ASO = SEO (Search Engine Optimization) for Apps.• ASO is the process of improving the visibility and
conversion rates of a mobile app (such as an iPhone, iPad, Android, or Windows Phone app) in an App Store (such as iTunes App Store or Google Play Store).
• You all know this so… Nothing new!
App Store Listing Optimization | App Store Optimization
ASO Factors• ASO On-Metadata:
• App Name• Icon• Description• Screenshots
• ASO Off-Metadata Factors:• Installs• Ratings and reviews• Social• Links
NOTHING NEW !!!
App Store Listing Optimization | App Store Optimization
ASO Process1. Research
2. Optimize (Let’s focus on this)
3. Track, track, track
4. GOTO 1
App Store Listing Optimization | App Store Optimization
Optimize!• After Research, you MUST optimize your App Store
Listings.• Choose a nice ICON, an amazing APP NAME (with
Keywords, please), the best DESCRIPTION and SCREENSHOTS.
• Publish or update your app…• …WAIT!…There’s something
missing !!!
App Store Listing Optimization | App Store Optimization
Special NEWS!
Yes! Now you can do it with AppSnippetPreview !!!
Is there any way I can preview my App Store Listings / Snippets before publishing or updating
an app?!?!?!
App Store Listing Optimization | App Store Optimization
AppSnippetPreview
App Store Listing Optimization | App Store Optimization
AppSnippetPreview• AppSnippetPreview is a
FREE tool that allows app developers, app marketing agencies and ASO consultants to preview how their apps will look at Apple App Store and Google Play Store before publishing or updating.
App Store Listing Optimization | App Store Optimization
ASP (AppSnippetPreview) Quick Tutorial
• Enter http://AppSnippetPreview.com and click “Start” button.
• Fill in the form with your On-Metadata and click “Preview…”
App Store Listing Optimization | App Store Optimization
ASP (AppSnippetPreview) Quick Tutorial - 2
• MAGIC! Now you can see AND DOWNLOAD your App Store Listings for iOS & Android.
App Store Listing Optimization | App Store Optimization
ASP (AppSnippetPreview) Quick Tutorial - 3
• Click “Edit” to make changes to your listing / snippet.• Click “Download” to save (as PNG) your listing.
App Store Listing Optimization | App Store Optimization
• AppSnippetPreview has been developed by Javier Martínez, Miriam Peláez, Isis T. Baulig, Jorge del Casar & Daniel Peris.
• DEMO App is Hot Hotels. You can download it from here. Thanks Conor! ;)
Please, report bugs of the tool to AppSnippetPreview@PickASO.com
@DanielPerishttp://www.danielperis.com
http://PickASO.com
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