app pricing tactics shared by prashant from the signals

App Pricing Tactics

Free, Free mium , Paid, Subscriptions.

Who Am I ?

How To Price Your App ?

Decision Flow Chart

How To Price Your App

Free Or Paid ?

Question is not whether to go free or paid . Question is when is your user ready for monetization.

Short Life Span(1 –2 week)

Long Life Span(1 Year or more)

Instant Realization Of Value,

High Engagement

Realization Of Value happen Over a period of

Time .Moderate

Engagement

Games Social Network

NewsStock

IM

VAS Evernote , Dropbox ,

Short Life Span(1 –2 week)

Long Life Span(1 Year or more)

Instant Realization Of Value,

High Engagement

Realization Of Value happen Over a period of

Time .Moderate

Engagement

Games Portfolio Strategy

Transactional PricingPaid , In App Purchase .

Social Network/IM

VAS Stock Apps / News Apps/ Evernote / Dropbox .

Short Life Span(1 –2 week)

Long Life Span(1 Year or more)

Instant Realization Of Value,

High Engagement

Realization Of Value happen Over a period of

Time .Moderate

Engagement

Games Portfolio Strategy

Transactional PricingPaid , In App Purchase .

Social Network/IM

Platform Strategy Free

Advertisement

VAS Stock Apps / News Apps/ Evernote / Dropbox .

Short Life Span(1 –2 week)

Long Life Span(1 Year or more)

Instant Realization Of Value, High and

Volatile Engagement

Realization Of Value happen Over a period of

Time .Moderate But Steady

Engagement

Games Portfolio Strategy

Transactional PricingPaid , In App Purchase .

Social Network/IM

Platform Strategy Free

Advertisement

VASBrand Apps

Development Fee

Stock Ticker / News Apps/ Evernote / Dropbox . Enterprise

Mobility Utility Strategy. Device Embedding

Amortized Pricing Subscription and Freemium,

Short Life Span(1 –2 week)

Long Life Span(1 Year or more)

Instant Realization Of Value, High butVolatile

Engagement

Realization Of Value happen Over a period of

Time .Moderate But Steady

Engagement

Some Thoughts Choosing a Price Point

Know the variables : Base line , Maxima , Median

iOS: Baseline = 99 Cents , Median :1.47, Maxima : ,

Android: Baseline = , Median :3.74 , Maxima :

Launch Above The Median . Ride The Growth Curve At Median Pricing and Sustain the Product at baseline .

Upgrade Conversion are Geographically neutral so keep upgrade price Uniform and possibly at baseline.

Pricing As A discovery Tactic

Some thoughts on Advertisement

• Avoid

• Below 1 Million DAU ? Global user base ? Outsource to Networks.

• Always have your server in loop.

• After 1 million DAU : focus on geographic Growth

• Negotiate

Thanks

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