app pricing tactics shared by prashant from the signals
DESCRIPTION
App pricing tactics shared by Prashant from The Signals at the first #PNMeetup - Organised by ProductNationTRANSCRIPT
App Pricing Tactics
Free, Free mium , Paid, Subscriptions.
Who Am I ?
How To Price Your App ?
Decision Flow Chart
How To Price Your App
Free Or Paid ?
Question is not whether to go free or paid . Question is when is your user ready for monetization.
Short Life Span(1 –2 week)
Long Life Span(1 Year or more)
Instant Realization Of Value,
High Engagement
Realization Of Value happen Over a period of
Time .Moderate
Engagement
Games Social Network
NewsStock
IM
VAS Evernote , Dropbox ,
Short Life Span(1 –2 week)
Long Life Span(1 Year or more)
Instant Realization Of Value,
High Engagement
Realization Of Value happen Over a period of
Time .Moderate
Engagement
Games Portfolio Strategy
Transactional PricingPaid , In App Purchase .
Social Network/IM
VAS Stock Apps / News Apps/ Evernote / Dropbox .
Short Life Span(1 –2 week)
Long Life Span(1 Year or more)
Instant Realization Of Value,
High Engagement
Realization Of Value happen Over a period of
Time .Moderate
Engagement
Games Portfolio Strategy
Transactional PricingPaid , In App Purchase .
Social Network/IM
Platform Strategy Free
Advertisement
VAS Stock Apps / News Apps/ Evernote / Dropbox .
Short Life Span(1 –2 week)
Long Life Span(1 Year or more)
Instant Realization Of Value, High and
Volatile Engagement
Realization Of Value happen Over a period of
Time .Moderate But Steady
Engagement
Games Portfolio Strategy
Transactional PricingPaid , In App Purchase .
Social Network/IM
Platform Strategy Free
Advertisement
VASBrand Apps
Development Fee
Stock Ticker / News Apps/ Evernote / Dropbox . Enterprise
Mobility Utility Strategy. Device Embedding
Amortized Pricing Subscription and Freemium,
Short Life Span(1 –2 week)
Long Life Span(1 Year or more)
Instant Realization Of Value, High butVolatile
Engagement
Realization Of Value happen Over a period of
Time .Moderate But Steady
Engagement
Some Thoughts Choosing a Price Point
Know the variables : Base line , Maxima , Median
iOS: Baseline = 99 Cents , Median :1.47, Maxima : ,
Android: Baseline = , Median :3.74 , Maxima :
Launch Above The Median . Ride The Growth Curve At Median Pricing and Sustain the Product at baseline .
Upgrade Conversion are Geographically neutral so keep upgrade price Uniform and possibly at baseline.
Pricing As A discovery Tactic
Some thoughts on Advertisement
• Avoid
• Below 1 Million DAU ? Global user base ? Outsource to Networks.
• Always have your server in loop.
• After 1 million DAU : focus on geographic Growth
• Negotiate
Thanks
Any Questions ?
Register for Beta
http://thesignals.net