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App Proposal by Thuraia White

Thuraia White App App Research and Development

Observed Unmet Need or Desire

There is a need to make it easier and more convenient for commuters to refill metro cards

Thuraia White App App Research and Development

Ethnographic Research Observation

The group observed during research consisted of commuters as I was commuting to/from school

Thuraia White App App Research and Development

Photos From Ethnographic Research Thuraia White App App Research and Development

Photos From Ethnographic Research Thuraia White App App Research and Development

Photos From Ethnographic ResearchThuraia White App App Research and Development

Photos From Ethnographic Research Thuraia White App App Research and Development

Video From Ethnographic Research Thuraia White App App Research and Development

Interview Of Extreme UserThuraia White App App Research and Development

Take Away From Interview

• It is not always convenient to refill metro cards• Especially in Queens or Long Island• Going to mta kiosk can cause a person to miss

his/her bus or train

Thuraia White App App Research and Development

Draft Idea For App

I want to make a app that makes it more convenient to travel in NYC.

Thuraia White App App Research and Development

Draft Idea For App

The app should cut out the middle man/ machines and make it easier for commuters to travel

Thuraia White App App Research and Development

Draft Idea For App

The app will allow commuters to refill their metro cards as well as view bus and train schedules

Thuraia White App App Research and Development

Draft Idea For App

The app will also let commuters buy and store LIRR tickets on their phones

Thuraia White App App Research and Development

Ideas From Ideation SessionThuraia White App App Research and Development

Ideas From Ideation SessionThuraia White App App Research and Development

Ideas From Ideation Session

Unmet need:• Buying tickets for the LIRR and refilling metro

cards is inconvenient and time consuming

Who is the app for:• NYC commuters • Anyone using the LIRR

Thuraia White App App Research and Development

Ideas From Ideation Session

How the app would work:• Users will create a account where they will be

able to buy LIRR tickets and refill their metro cards

• To refill the card they will scan a QR code on the metro card that will scan the cards information and allow them to add money to it

Thuraia White App App Research and Development

Research On Smartphone AppsThuraia White App App Research and Development

Research On Smartphone Apps

Nice go mobile: Is a Traveling App for long island buses. It allows users to buy bus tickets as well view schedules. Its a very simple app and I like the way its designed however it is only for long island buses

Thuraia White App App Research and Development

Research On Smartphone AppsThuraia White App App Research and Development

Research On Smartphone Apps

Transit: Is a scheduling App that tells users what buses are near by and how long till they he/she will have to wait for the next bus. It does not give a option of buying tickets or adding money to metro cards

Thuraia White App App Research and Development

Research On Smartphone AppsThuraia White App App Research and Development

Research On Smartphone Apps

Buses: Is a bus tracker its useful because it tells the users exactly where the bus is located and how many stops it is away from him/her. How ever it doesn’t show the user the bus schedule or allow them to buy tickets or add money to metro cards. It is also very ugly

Thuraia White App App Research and Development

Thank You

Thuraia White App App Research and Development