api management webinar with redmonk and layer 7

10.20.2005

Web APIs and Enterprise: On Agility,

Community and Governance.

Layer 7 Webinar April 19th 2012

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Rise of the APIs

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Rise of the API Giants

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Fragmentation of Everything

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Explosion of Forms

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Language Tiers

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No Permission Required

Source @cbtacey, AppFog

data from National Venture Capital Association and UNH Center for Venture Research

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Forage

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Then Forge

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On Quality

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On Engagement

• The API Economy is a social phenomenon• Community management is not optional – invest in people• Your people may already be good at this• Hiring gets easier• Web APIs set the bar for consumability• APIs can’t build communities

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On Design

• Good APIs generate great PR - early adopters as evangelists• Bad APIs generate a ton of calls to your support organisation• REST not SOAP (and definitely not WS-*)• JSON not XML• API first design encourages service modularity, enabling reuse• Easy to Learn, Easy to Use, Easy to Extend• Minimum Progress to Declare Victory. Avoid “Requirement Creep”

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“The lumber industry sells what used to be waste — sawdust, chips, and shredded wood — for a pretty profit. Today you’ll find these by-products in synthetic fireplace logs, concrete, mulch, particle board, fuel, livestock and pet bedding, winter road traction, weed killing and more.”

Jason Fried, 37signals

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Engagement with customers, partners, employees, and other stakeholders

generates data

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• Location, location, location• Influence patterns• Customer service feedback• Sentiment• Geographical trends• Search Findings• Predicting retail and property sales

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Right now, if you think of the data at all, you probably consider it a by-product

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Why not turn it into API?

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QUESTIONS

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Photo credits

Breadcrumb – diongillard on FlickrPathway by ^riza^ on FlickrSF in Cloud – SF Chronicle

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