gartner aadi summit sydney 2014 implementing the layer 7 api management platform
TRANSCRIPT
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Implementing anAPI Management Platform
Keith JuniusSolutions Architect
21 July 2014
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Overview
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• About Veda
• Design considerations for API management platforms
• Technical and business challenges faced across the whole system lifecycle
• The soft skills required to achieve a successful outcome
• Lessons learned during and after the project
• Benefits realized by the new platform
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About Veda
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About Veda
The intelligence provided by Veda helps customer make decisions on credit risk, verify identity and employee
background, reduce identity theft and fraud, and undertake digital marketing strategies.
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Veda is a data analytics company and the leading provider of credit information and analysis in Australia and New Zealand.
Veda is built on the largest, most comprehensive and current data source in Australia and New Zealand with information
on over 20 million credit active people and 5.7 million commercial entities.
From its core credit bureau business established in 1967, Veda has expanded to deliver a suite of credit and other analytical products targeted to specific industry segment needs.
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Veda’s BusinessEnabling customers to improve their decision making
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Proprietary data assetsProducts and
delivery channelsIntellectual property
and data management
Attractive combination of data assets built up over a 46 year history
Data collection and storage
Data cleansing
Algorithms
Matching
Customer focus
Veda proprietary/exclusive data sources• Credit information on 20 million individuals
• 70 million updates on individuals per annum• 46 years of historical data and 5 years of enquiry data• Credit information on over 5.7 million commercial
organisations• Inivio consumer insights library• 2.7 million records in tenancy database• Insurance claims database• 5 years worth of defaults from hundreds of businesses
Embedded delivery systems and long-term customer relationships
Powerful intellectual property/analytics
Products and solutions
Embedded portals and customer linksPublic data sources
• Land titles and property information database
• Personal Property Securities Register in Australia• Largest repository and reseller of ASIC information• Comprehensive court judgment default collection
>12,500business
customers
>470,000consumer customers
Products and solutions
Embedded portalsand customer links
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Over 40 years of history
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1960 1970 1980 1990 2000 2010 2020
1967Begins operations as the Credit Reference Association of Australia (CRAA)
2001Data Advantage merges with Baycorp Holdings to form Baycorp Advantage with dual listings on the
ASX and NZX
1998CRAA demutualises and becomes a wholly
owned subsidiary of Data Advantage
2006May - Baycorp Collection Services sold in May
November - Baycorp Advantage becomes Veda Advantage
2007Becomes a fully privatised company owned by PEP and MLGPE
Acquisition of Atlantis Group’s marketing divisionAcquisition of ABR and NTD from Collection House
2011Acquisition of Mirus Online
2009Acquisition of Secure Sentinel
2011Acquisition of
Verify
1999Acquisition of Equigen
2013Acquisition of Corporate Scorecard
2013Veda Group Ltd (ASX:VED) lists on Australian Stock Exchange
2014Acquisition of Datalicious
2014Acquisition of ITM
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Over 40 years of IT development
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1960 1970 1980 1990 2000 2010 2020
1967Begins operations as the Credit Reference Association of Australia (CRAA)
2001Data Advantage merges with Baycorp Holdings to form Baycorp Advantage with dual listings on the
ASX and NZX
1998CRAA demutualises and becomes a wholly
owned subsidiary of Data Advantage
2006May - Baycorp Collection Services sold in May
November - Baycorp Advantage becomes Veda Advantage
2007Becomes a fully privatised company owned by PEP and MLGPE
Acquisition of Atlantis Group’s marketing divisionAcquisition of ABR and NTD from Collection House
2011Acquisition of Mirus Online
2009Acquisition of Secure Sentinel
2011Acquisition of
Verify
1999Acquisition of Equigen
2013Acquisition of Corporate Scorecard
2013Veda Group Ltd (ASX:VED) lists on Australian Stock Exchange
2014Acquisition of Datalicious
2014Acquisition of ITM
2008
VedaConnect2002
B2Bay XML
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Design Considerations
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API Management PlatformArchitectural Design Considerations
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Basic VedaConnect Use Case
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Mainframe
APIGateway
RequestTransform
ResponseTransform
ClientXML
XML Text
Text
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API Management Platform is more than a box
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• Networks
• Firewalls
• Load balancers
• Monitoring systems
• Servers
• Storage
• Applications
• Etc.
Systems
• Customers
― Business Staff
― Technical Staff
• Network engineers
• Server and storage engineers
• Application developers
• Testers
• Information security officers
• Etc.
People
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Challenges
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Legacy B2Bay GatewayIBM AS/400
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• In-house proprietary code
• Written in RPG + Java
• Developed & Maintained in NZ
• Monolithic single schema API
• Slow to change
• Expensive hardware platform
• Only vertically scalable
• Located in core network
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Geography can be architecturally significant
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XML
Text
XML
Text
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To validate, or not to validate
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Level of Message Validation0% 100%
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Soft Skills
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Soft skills
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• Selling the vision – to everyone, repeatedly
• Passion – no one will believe in the vision if you don’t
• Context switching – between many complex facets of the project
• Pragmatism – know the battles you need to win, and those you don’t
• Negotiation – find the common ground between the parties
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Remember people are part of the platform
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Skills
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Either
Ensure your teams already have all the skills required to build and operate
your API management platform
Or
Plan to acquire the required skills via training, new hires or out-sourcing
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Know Conway’s Law
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Melvin E. Conway (April 1968)
Organizations which design systems … are constrained to produce designs
which are copies of the communication structures of these organizations.
Eric S. Raymond (October 1996)
If you have four groups working on a compiler, you'll get a 4-pass compiler
James O. Coplien and Neil B. Harrison (July 2004)
Make sure the organization is compatible with the product architecture
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Lessons Learned
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Key learnings
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• Choose a vendor who will support you over the long term
• An API Management Platform has many touch points
• Design the platform with people in mind, not just technology
• You must sell the vision, continuously
• Don’t assume customers are using your API’s the way you intended
• Always look for new ways to use the platform to get more value from it
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Don’t assume
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What the …! This is lemonade!Where is my culture of amoebic dysentery?
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Transaction Monitoring
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Benefits Realized
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Key Benefits Realized
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• Reduced operational costs
• Increased security
• Increased reliability
• Horizontal scalability
• Improved real-time transactional monitoring
• Real-time API configuration management
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Melbourne Cup
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Real-time API configuration management
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• IDMatrix - real-time Electronic Verification Services through VedaConnect
• Online betting agencies use IDMatrix to comply with AML legislation
• On Melbourne Cup Day, traffic spikes over an order of magnitude higher
than average
• During the course of the day, service capacity is reallocated between
customers
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Questions
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Appendix
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• Consumer Credit Risk: credit bureau business that provides consumer credit reports & analytics to assess, monitor and manage credit risk
• Fraud & Identity Solutions: helps validate identities and detect fraud
• Decisioning & Scoring: assists customers in making credit decisions based on an applicant’s risk profile.
• Collection Services: assists customers to segment and optimise debtors to improve receivables management
• Verify: provides an employee verification service for employees
• Commercial Credit Risk: provides credit reports, payment behaviour and ongoing credit monitoring for lending purposes and assessing supplier risk.
• Commercial & Property Solutions: the access of third party data sources from ASIC, AFSA, PPSR, Court & Property registrars.
Business Overview
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Consumer Risk & Identity
Commercial Risk &
Information Services
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Inivio provides marketers with a range of services, tools and capabilities that maximise their marketing effectiveness. Helping them to target their most valued customers across all their marketing channels, when they are most open to an offer
Your Credit & Identity: providing consumers with access to their personal credit information and VedaScore as well as the ability to receive updates to their credit profile when changes are made.
Secure Sentinel: Helping consumers protect themselves against identity theft and assisting them in recovering their lost or stolen items.
Car History: providing the history of a used car for consumers and car dealers. Highlights if a vehicle has finance owing, is stolen, written off, or has had the odometer rolled back.
National Tenancy Database: tenancy verification and identification service
Business Overview
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Business-2-Consumer
MarketingServices