apec internet and digital economy...

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2019/ECSG/WKSP2/003

APEC Internet and Digital Economy Roadmap

Submitted by: World Trustmark Alliance

Workshop on Promoting the Participation of MSMEs in the Regional Market to Bridge the Digital

Divide in APECHa Noi, Viet Nam

22-23 October 2019

“Promoting the participation of MSMEs

in the Regional Market

to bridge the digital Divide in APEC”

APEC Internet and Digital

Economy Roadmap

Dr. JJ Pan

APAC Data Ethics Officer, Acxiom

Secretary General , World Trustmark Alliance

Hanoi, October 22-23, 2019

Securing The Internet Economy

By Reinventing The Internet By Trust

Surveys of 1,700 C-level executives, below crucial works defined to securee the digital economy

Governance

Architecture

Technology Source, Securing the digital economy, Accenture 2019

Governance:Join Forceswith Other Companies and Govern Globally

74 percent of business leaders say

solving the cybersecurity challenges of

the Internet economy will require an

organized groupeffort.

BusinessArchitecture:Connect and Protect with a Model Runon Digital Trust

80 percent of business leaders say

protecting companies from

weaknesses in third parties is

increasingly difficult given the

complexity of today’s sprawling

Internet ecosystems.

Technology:Advance Business and EnhanceSafety

79 percent of business leaders say the

rate of technology adoption and

innovation has outpaced the security

features needed to ensure a resilient

digital economy.

How Leaders Can Address Internet Security:Above ground, the strategic initiatives of CEOs can lead to standards and best

practices. Below ground, through innovative technology improvements, CEOs can

invest in improving the Internet’s infrastructure.

Source: Accenture, SECURING THE DIGITALECONOMY,2019

ABOVE GROUND

Standards and

Best Practices

BELOW GROUND

Technology

Investments

Digital Trust More Than Ever-Digital Trust Insight PWC 2019

Data Is lifeblood of the digital economy

Trust is the heart

The level of confidence in people, processes, and technology to build a secure digital world

Global State of Digital Trust Survey and Index 2018

Companies with a high digital trust score make more money than companies with low digital trust scores.

Principled Based Accountability For Challenges Of Harmonization and Interoperability

Codes Of

Conducts

Information Closure

Marketing Practices

Security

Privacy

ADR

Monitoring

PurchasePre-Purchase

Post-Purchase Post-Purchase

US.EU Privacy Shield

An Interoperable & Trusted Data Protection Framework

“Promoting the participation of MSMEs

in the Regional Market

to bridge the digital Divide in APEC”

Key issues to facilitate digital

economy – Enhancing trust

and data privacy

Dr. JJ Pan

APAC Data Ethics Officer, Acxiom

Secretary General , World Trustmark Alliance

Hanoi, October 22-23, 2019

Requirements of Trustworthy AI

Source: ETHICS GUIDELINES FOR TRUSTWORTHY AI High-Level Expert Group on Artificial Intelligence

© 2019 European Commission

State Of E-Commerce Legislation In APAC Region

US.EU Privacy Shield

An Interoperable & Trusted Data Protection Framework

Source: EU Data Protection Supervisor 2015Sep.

Toward A New Digital Ethics

Ethics Guidelines For Trustworthy AI

Source: ETHICS GUIDELINES FOR TRUSTWORTHY AI High-Level Expert Group on Artificial Intelligence

© 2019 European Commission

12

Culture Differences & Concept : Privacy

Various Regulatory Frameworks & Enforcement

Level of Technological Developments

Issues Of Trusted EC In Asia

EC Laws,Cybersecurity lawsprivacy laws

CyberSecurity Laws

Data Protection/Privacy Laws

Related Regulations In Asia

13

Possible Solutions In Artificial Intelligence

Fully Aware The Risk Developed By AI

Assure Algorithm Transparent , Public and Supervisable

Enhance Data Security And Privacy By Laws And Self Regulations

Support Alternative Dispute Resolution

Cross Border Facilitator

Open Communication Channels And Capacity Building

And Capacity Building Education

Policies Friendly To Digital Economy Development.

Technology Neutral Mechanism Facilitate Trusted Ecosystem

6

Guidelines For Merchants

Guidelines For Certifiers

Assurance & ADR

Governance

Implementation Framework

Goal And Motivation

• Branding • Infrastructure

• External collaboration

Assuring Trust

Projecting Trust

Regional Frameworks

•GBDe Trustmark guidelines

•APEC Privacy Principles

Creating Trust

“Promoting the participation of MSMEs

in the Regional Market

to bridge the digital Divide in APEC”

Data privacy policies for

regional digital economy

development

Dr. JJ Pan

Secretary General , World Trustmark Alliance

APAC Data Ethics Officer, Acxiom

Hanoi, October 22-23, 2019

Faces of Accountability

Critical Data Workflows for Regulatory Readiness

17

Identify, inventory,

categorize Data

Collected and report at

the attribute / value

level

Identify, inventory,

categorize Data

Sold/Disclosed and

report by Data

Category

Process

opt-out

and delete

Identify, inventory,

categorize Third Parties

to whom data was sold/

disclosed and report by

Third Party Category

A consumer access

request system to

validate consumer

identity and provide

the consumer report

Commitment toPolicy

More Scalability, Controllability andMobility

Essential Elements ofAccountability

Mechanismto implementPolicy

MonitoringPrograms

Individual/FunctionParticipation

DemonstratingAccountability

1.Executive commitment

2.Policies andprocedures

3.Business functionmechanisms

4.Education andawareness

5.Technical systems andcontrols

6.Internal monitoring andenforcement

7.Program risk assessmentvalidation

8.Robust Recordkeeping

People

Process

Governance Pillars

Technology

As a publicly traded company enhancing accountability and data ethics governance at LiveRamp is vital to shareholder value - LR /AMS

Benefits of Accountability andGovernance

DemonstrableAccountability

Driving Force of Business Data Ethics Governance Instrumenting

19

Information Governance Data protection

External Engagement

•Policy Groups

•Legislative and Regulatory Groups

•*Special Engagements

Internal Data Governance

•Policy Development

•Message Control, Media

•Data Source Due Diligence

•Privacy Impact Assessment

•Credentialing

Client and Partner Support

•Strategic and Tactical Support

•Deal Facilitation

•Ethical Data Use Expertise

•Contextual Ethical Interrogation

•Problem Solving, Points of View, Future Preparedness (feeds

innovation cycle)

•Navigate Legal Probability vs Certainty

Operationalize Data Ethics: Governance, Protection, Privacy

Building Confidence and

Trust

Self Regulatory Organizations Benefits To Cross-Border E-Commerce

Operating Areas：Asia Pacific, Europe, Latin and north

America

Operating Organizations：30 countries ,

37 organizations

Reference

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