apec internet and digital economy...
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2019/ECSG/WKSP2/003
APEC Internet and Digital Economy Roadmap
Submitted by: World Trustmark Alliance
Workshop on Promoting the Participation of MSMEs in the Regional Market to Bridge the Digital
Divide in APECHa Noi, Viet Nam
22-23 October 2019
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“Promoting the participation of MSMEs
in the Regional Market
to bridge the digital Divide in APEC”
APEC Internet and Digital
Economy Roadmap
Dr. JJ Pan
APAC Data Ethics Officer, Acxiom
Secretary General , World Trustmark Alliance
Hanoi, October 22-23, 2019
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Securing The Internet Economy
By Reinventing The Internet By Trust
Surveys of 1,700 C-level executives, below crucial works defined to securee the digital economy
Governance
Architecture
Technology Source, Securing the digital economy, Accenture 2019
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Governance:Join Forceswith Other Companies and Govern Globally
74 percent of business leaders say
solving the cybersecurity challenges of
the Internet economy will require an
organized groupeffort.
BusinessArchitecture:Connect and Protect with a Model Runon Digital Trust
80 percent of business leaders say
protecting companies from
weaknesses in third parties is
increasingly difficult given the
complexity of today’s sprawling
Internet ecosystems.
Technology:Advance Business and EnhanceSafety
79 percent of business leaders say the
rate of technology adoption and
innovation has outpaced the security
features needed to ensure a resilient
digital economy.
How Leaders Can Address Internet Security:Above ground, the strategic initiatives of CEOs can lead to standards and best
practices. Below ground, through innovative technology improvements, CEOs can
invest in improving the Internet’s infrastructure.
Source: Accenture, SECURING THE DIGITALECONOMY,2019
ABOVE GROUND
Standards and
Best Practices
BELOW GROUND
Technology
Investments
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Digital Trust More Than Ever-Digital Trust Insight PWC 2019
Data Is lifeblood of the digital economy
Trust is the heart
The level of confidence in people, processes, and technology to build a secure digital world
Global State of Digital Trust Survey and Index 2018
Companies with a high digital trust score make more money than companies with low digital trust scores.
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Principled Based Accountability For Challenges Of Harmonization and Interoperability
Codes Of
Conducts
Information Closure
Marketing Practices
Security
Privacy
ADR
Monitoring
PurchasePre-Purchase
Post-Purchase Post-Purchase
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US.EU Privacy Shield
An Interoperable & Trusted Data Protection Framework
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“Promoting the participation of MSMEs
in the Regional Market
to bridge the digital Divide in APEC”
Key issues to facilitate digital
economy – Enhancing trust
and data privacy
Dr. JJ Pan
APAC Data Ethics Officer, Acxiom
Secretary General , World Trustmark Alliance
Hanoi, October 22-23, 2019
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Requirements of Trustworthy AI
Source: ETHICS GUIDELINES FOR TRUSTWORTHY AI High-Level Expert Group on Artificial Intelligence
© 2019 European Commission
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State Of E-Commerce Legislation In APAC Region
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US.EU Privacy Shield
An Interoperable & Trusted Data Protection Framework
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Source: EU Data Protection Supervisor 2015Sep.
Toward A New Digital Ethics
Ethics Guidelines For Trustworthy AI
Source: ETHICS GUIDELINES FOR TRUSTWORTHY AI High-Level Expert Group on Artificial Intelligence
© 2019 European Commission
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Culture Differences & Concept : Privacy
Various Regulatory Frameworks & Enforcement
Level of Technological Developments
Issues Of Trusted EC In Asia
EC Laws,Cybersecurity lawsprivacy laws
CyberSecurity Laws
Data Protection/Privacy Laws
Related Regulations In Asia
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Possible Solutions In Artificial Intelligence
Fully Aware The Risk Developed By AI
Assure Algorithm Transparent , Public and Supervisable
Enhance Data Security And Privacy By Laws And Self Regulations
Support Alternative Dispute Resolution
Cross Border Facilitator
Open Communication Channels And Capacity Building
And Capacity Building Education
Policies Friendly To Digital Economy Development.
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Technology Neutral Mechanism Facilitate Trusted Ecosystem
6
Guidelines For Merchants
Guidelines For Certifiers
Assurance & ADR
Governance
Implementation Framework
Goal And Motivation
• Branding • Infrastructure
• External collaboration
Assuring Trust
Projecting Trust
Regional Frameworks
•GBDe Trustmark guidelines
•APEC Privacy Principles
Creating Trust
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“Promoting the participation of MSMEs
in the Regional Market
to bridge the digital Divide in APEC”
Data privacy policies for
regional digital economy
development
Dr. JJ Pan
Secretary General , World Trustmark Alliance
APAC Data Ethics Officer, Acxiom
Hanoi, October 22-23, 2019
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Faces of Accountability
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Critical Data Workflows for Regulatory Readiness
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Identify, inventory,
categorize Data
Collected and report at
the attribute / value
level
Identify, inventory,
categorize Data
Sold/Disclosed and
report by Data
Category
Process
opt-out
and delete
Identify, inventory,
categorize Third Parties
to whom data was sold/
disclosed and report by
Third Party Category
A consumer access
request system to
validate consumer
identity and provide
the consumer report
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Commitment toPolicy
More Scalability, Controllability andMobility
Essential Elements ofAccountability
Mechanismto implementPolicy
MonitoringPrograms
Individual/FunctionParticipation
DemonstratingAccountability
1.Executive commitment
2.Policies andprocedures
3.Business functionmechanisms
4.Education andawareness
5.Technical systems andcontrols
6.Internal monitoring andenforcement
7.Program risk assessmentvalidation
8.Robust Recordkeeping
People
Process
Governance Pillars
Technology
As a publicly traded company enhancing accountability and data ethics governance at LiveRamp is vital to shareholder value - LR /AMS
Benefits of Accountability andGovernance
DemonstrableAccountability
Driving Force of Business Data Ethics Governance Instrumenting
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Information Governance Data protection
External Engagement
•Policy Groups
•Legislative and Regulatory Groups
•*Special Engagements
Internal Data Governance
•Policy Development
•Message Control, Media
•Data Source Due Diligence
•Privacy Impact Assessment
•Credentialing
Client and Partner Support
•Strategic and Tactical Support
•Deal Facilitation
•Ethical Data Use Expertise
•Contextual Ethical Interrogation
•Problem Solving, Points of View, Future Preparedness (feeds
innovation cycle)
•Navigate Legal Probability vs Certainty
Operationalize Data Ethics: Governance, Protection, Privacy
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Building Confidence and
Trust
Self Regulatory Organizations Benefits To Cross-Border E-Commerce
Operating Areas:Asia Pacific, Europe, Latin and north
America
Operating Organizations:30 countries ,
37 organizations
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Reference
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