anti-counterfeit solutions from smark technology

The counterfeiting problem and current solutionsBarta György (Ügyvezető - SMark Technology)MLBKT 2015 - Balatonalmádi

Table of Contents1. Counterfeiting: The Global Problem

2. Most Affected Regions and Industries

3. Solving the Theoretical and Practical Challenges of Counterfeiting

4. Anti-Counterfeiting Solutions

2

1. Counterfeiting: The Global Problem

3

Forrás: http://www.hhglobal.com/services/marketing-technology/mobile-brand-protection/

Counterfeit goods account for 10% of global trade

Primary Problems

4

Quality Issues Health Concerns Financial and Reputation Loss

Primary impacts suffered by consumers

Losses in production

European Union

5

In 2011, within the borders of the European Union, more than 114 million counterfeit products were confiscated by authorities.

The loss of value to original manufacturers is estimated at over 1.2 billion Euros.

Alcohol industry, wineries

6

Global Industry Revenue: $130B

Estimated losses due to counterfeiting: $3B These forgeries are rare collector’s items, but new bottles are also at risk.5% of wines sold in China are fake.

Forrás: http://www.ibisworld.com; http://marketsandmarkets.com; http://www.havocscope.com/

2. Most Affected Industries:

Pharmaceutical Industry

7

Global Industry Revenue: $1 trillion

Estimated Losses Due to Counterfeiting: $100B (2014)

• Worldwide, counterfeit drugs will soon account for 10% of the total market.• This is mainly due to online sales.• 75% of fake drugs are from India.

Forrás: http://www.ibisworld.com; http://marketsandmarkets.com

Electronics Industry

8

Global Industry Revenue: $283B

Estimated losses due to counterfeiting: $169B

The rate of counterfeiting is extremely high in the electronics industry.

Forrás: http://www.ibisworld.com; http://marketsandmarkets.com

Auto Parts

9

Global industry revenue: $1,731B

Estimated losses due to counterfeiting: $45B In many cases, the same factory producing genuine parts also produces fakes.

Forrás: http://www.ibisworld.com; http://marketsandmarkets.com

3. Solving the Theoretical and Practical Challenges of

Counterfeiting

10

Product

Printed Information the illusion of reality

Printed information based services: - database - tracking system

BRANDVerified

Information

Proof of OriginOnly a brand owner can issue

authentic product information.

Uniqueness Proven random markings that cannot

be replicated.

4. Anti-Counterfeiting Solutions

11

Hologramm

Proven unique? NO

Origin can be proven? NO

RFID based

Proven unique? NO, only over $10

Origin can be proven? NO, only over $10

12

Security Ink

Proven unique?

Origin can be proven?

Track & Trace

Proven unique? NO

Origin can be proven? NO

NO

NO

13

SMarkProven unique? YES

Origin can be proven? YES

Thank You for Your Attention!

14

Barta György – CEO (SMark Technology)gyorgy.barta.jr@smark.eu

2015