anti-counterfeit solutions from smark technology
TRANSCRIPT
The counterfeiting problem and current solutionsBarta György (Ügyvezető - SMark Technology)MLBKT 2015 - Balatonalmádi
Table of Contents1. Counterfeiting: The Global Problem
2. Most Affected Regions and Industries
3. Solving the Theoretical and Practical Challenges of Counterfeiting
4. Anti-Counterfeiting Solutions
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1. Counterfeiting: The Global Problem
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Forrás: http://www.hhglobal.com/services/marketing-technology/mobile-brand-protection/
Counterfeit goods account for 10% of global trade
Primary Problems
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Quality Issues Health Concerns Financial and Reputation Loss
Primary impacts suffered by consumers
Losses in production
European Union
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In 2011, within the borders of the European Union, more than 114 million counterfeit products were confiscated by authorities.
The loss of value to original manufacturers is estimated at over 1.2 billion Euros.
Alcohol industry, wineries
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Global Industry Revenue: $130B
Estimated losses due to counterfeiting: $3B These forgeries are rare collector’s items, but new bottles are also at risk.5% of wines sold in China are fake.
Forrás: http://www.ibisworld.com; http://marketsandmarkets.com; http://www.havocscope.com/
2. Most Affected Industries:
Pharmaceutical Industry
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Global Industry Revenue: $1 trillion
Estimated Losses Due to Counterfeiting: $100B (2014)
• Worldwide, counterfeit drugs will soon account for 10% of the total market.• This is mainly due to online sales.• 75% of fake drugs are from India.
Forrás: http://www.ibisworld.com; http://marketsandmarkets.com
Electronics Industry
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Global Industry Revenue: $283B
Estimated losses due to counterfeiting: $169B
The rate of counterfeiting is extremely high in the electronics industry.
Forrás: http://www.ibisworld.com; http://marketsandmarkets.com
Auto Parts
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Global industry revenue: $1,731B
Estimated losses due to counterfeiting: $45B In many cases, the same factory producing genuine parts also produces fakes.
Forrás: http://www.ibisworld.com; http://marketsandmarkets.com
3. Solving the Theoretical and Practical Challenges of
Counterfeiting
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Product
Printed Information the illusion of reality
Printed information based services: - database - tracking system
BRANDVerified
Information
Proof of OriginOnly a brand owner can issue
authentic product information.
Uniqueness Proven random markings that cannot
be replicated.
4. Anti-Counterfeiting Solutions
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Hologramm
Proven unique? NO
Origin can be proven? NO
RFID based
Proven unique? NO, only over $10
Origin can be proven? NO, only over $10
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Security Ink
Proven unique?
Origin can be proven?
Track & Trace
Proven unique? NO
Origin can be proven? NO
NO
NO
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SMarkProven unique? YES
Origin can be proven? YES
2015