analysing accenture
Post on 16-Jan-2017
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How Accenture became Billion Dollar Business?
How they did analysis of Business Markets?
Began in 1942 as administrative
accounting
Launched IT consulting
Organizational Buying1
Accenture Interactive report offers insights into successful B2B online purchasing efforts .
2
Buyers of Accenture
Organizational Buying Process3
How they Target B2B audience?
Differentiator
1
Rebranding2
Managing B2B customer relationships3
Large scale Advertisement Campaigns4
Successful Advertisement Campaigns
Tiger woods extramarital affairs effected the Brand equity of Accenture
SUMMARY1.Introduction 2.B2B VS B2C 3.Buying centre
4.Organizational Buying Process 5.Targeting B2B
audience6.Successful Advertisement Campaigns
DisclaimerCreated by Jasraj Singh , SGGSCC, during a marketing internship by Prof. Sameer Mathur, IIM lukhnow.
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