an introduction to twitter
Post on 26-Jan-2015
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Introduction to Twitter
Waste of time?
Useful business tool?
What is Twitter?
Why Should I Care?
What is Twitter?
Why Should I Care?
How Do I Do It?
What is Twitter?
Why Should I Care?
How Do I Do It?
How Is It Used?
What is Twitter? Simply – filling in this box saying what you’re doing
So let’s see what our colleagues are up to…
What is Twitter? Simply – filling in this box saying what you’re doing
A tale of how not to use Twitter
Twitter can be much more…
A ‘Micro-blog’
A Research Tool
Useful For Brands
Twitter can be much more…
All of these celebrities have twitter accounts because they want to be heard
Of course, Twitter can be addictive..
Of course, Twitter can be addictive..
A source claimed Aniston decided Mayer was not committed enough to her and called time on their romance having found hourly updates on his Twitter page.
The source said: "John suddenly stopped calling her or returning her emails and when she would finally catch up with him, he'd say: 'I've been so busy with work. I'm sorry I haven't had time to call you back."
Source: Telegraph.co.uk
Leading To This…
The celebrities have led to this happening - talk about Twitter has doubled over the
last two months with nearly 1.2% of all blog posts mentioning the micro-blogging site.
According to Nielsen Online, Unique visitors to Twitter increased 1382% year-over-
year, reaching 7m in February 2009.
And it can be a useful research tool…
You can subscribe to the FT for business news, and BR for industry information
You can subscribe to the FT for business news, and BR for industry information
Or BBC Sport for the football scores
Or even see what the IPA and Stoke City are up to
And it can be a useful research tool…
It’s brilliant for finding out quick news…
It can be used by businesses and brands for different ends
As a pure brand voice
To marshal other comms activity
It can be used by businesses and brands for different ends
As a pure brand voice
As a pure brand voice
To interact with your audience
It can be used by businesses and brands for different ends
As a pure brand voice
To marshal other comms activity
‘Comcast Cares’ is a good case study
It was created in response to ‘Comcast Sucks’, which was a Twitter feed which
broadcast how much the brand had failed
It’s led to the negative publicity being erased and becoming positive
The Mad Men characters on Twitter demonstrates other things brands could do online
These characters were NOT controlled by the brand
These characters were NOT controlled by the brand
AMC tried to sue, but soon dropped it – they realised Twitter was an effective marketing tool; the characters
have hundreds of thousands of followers
It started last autumn, where there were at least 75 Mad Men characters - from Don to the office photocopier
The Mad Men characters on Twitter demonstrates other things brands could do online
Isn’t it a bit egotistical?
It’s comfort food. Let me explain:
You check it to see the news and what your friends are doing
You post to let people know what you are up to
After a while, both become reassuring and it’s easy to overindulge – so be careful
It’s comfort food. Let me explain:
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