amprobe npi: ir-450 2012-2013. ir-450: 3-in-1 infrared thermometer, laser pointer, led flashlight...
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Amprobe NPI: IR-450 2012-2013
IR-450: 3-in-1 Infrared Thermometer, Laser Pointer, LED Flashlight • Quick Troubleshooting capabilities that fit in your pocket
• Professional 8:1 Distance to spot ratio• High quality laser pointer• LED Flashlight
What’s Different from IR-500?• Aggressive lower price point $49.95 (removing non-contact
voltage functionality)
Safety is our #1 priority • 100% Quality inspection at launch
CALL TO ACTION:Sell the IR-450: 3-in-1 IR Thermometer• IR-450 ships in a 5 pack display box. Automatically ships in
display box if ordered in multiples of 5.
• Merchandising program in place August 2012• Buy 5 units get the display box AND tethered demo unit
free
• Demo units to Amprobe reps and field sales during July 2012
Amprobe IR-450 3-in-1 IR Thermometer, Laser pointer, and Flashlight*Replacing the Amprobe IR-500
Value Proposition• Pocket size • Higher optics than typical pocket IR
(Professional 8:1 Distance to spot ratio)• High quality laser pointer• LED Flashlight• Aggressively price point at $49.95
Marketing Tools• 5-pack display box. Automatically ships in
display box if ordered in multiples of 5.
• Merchandising offer. Buy 1 box (5 units) of IR-450 and get a free demo tether. • Offer valid August 15th 2012 to June 30,
2013• PROMO CODE: AMP2012IR450
• Demo units for sales team start shipping July 23rd with enclosed merchandising offer flyers
How to sell the IR-450Amprobe IR-450 Stocking offer
• Stock Availability: June 23rd, 2012• Order entry opens: June 29th, 2012• Public Embargo: July 16th, 2012
• ATP at Launch: 5 days• Demo unit availability: Yes
Key Dates
7/5: NAM/RSM Communication7/6: DSS Communication to reps and sales team (PA and presentation) 7/9: IR-450 live on www.amprobe-launch.com7/9: The Reporter announcement for IR-4507/11: Live on Amprobe.com
7/16: Special edition channel announcement for IR-4507/16: Tentative WebEx with sales team
7/20: DSR conference call7/23: Demo units start going out this week
8/1: Mass end user eBlast
US Communication Plan
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