amp: one community, one goal by ranna zhou

#SMX #11A @Rannazhou

One Community - One Goal

#SMX #11A @Rannazhou

175Code Releases

1.7 BillionAMP Pages Published

35 MillionAMP Pages Published a Week

In just a little more than a year….

860K+Domains

#SMX #11A @rannazhou

Publishers & Websites

#SMX #11A @Rannazhou

New publishers and websites joining AMP everyday

#SMX #11A @rannazhou

Websites of all shapes & sizes double-down on AMP

All listing pages are now AMP pages (70-80% of content) +52% in average daily orders +59% in average daily traffic on listing pages alone

+9.8% on avg time spent in an AMP article compared to non-AMP

AMP pages load 2X times faster than non-AMP mobile pages2X time spent on AMP pages than on other mobile pages (BR)3,175% increase in total clicks (all countries)

135 milliseconds load time vs 2.35 seconds for non AMP pages50% of traffic are AMP pages100% higher rate of clicks from search results

#SMX #11A @rannazhou

DistributionPlatforms

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Platforms have embraced AMP

Moments

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#SMX #11A @rannazhou

TechnologyPlatforms

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Publishing AMP pages has never been easier

CMS & Commerce Tech Integrators Embeds & Video

#SMX #11A @Rannazhou

And it just keeps getting even easier

250sites on AMP today

335 Millionblogs on AMP in Q2

#SMX #11A @Rannazhou

An AMP solution is available for every monetization need

70+ ad servers and networks support AMP HTML

25+ analytics and viewabilityvendors are compatible

15+ capable embed formats across social, video, etc.

125+ domains have adopted AMP’s paywall solution

#SMX #11A @Rannazhou

Speed drives revenue

13

80% of AMP publishers report higher viewability

85% of AMP publishers see higher CTRs

Majority of AMP publishers see higher CPMs

#SMX #11A @rannazhou

Format

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amp-listdynamic recommendations

amp-sidebarnavigation menus

amp-live-listlive blogs

› ›

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ampstart.com

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AMP’s adsblank

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Ad placeholders

Ad

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AMP Ads AMP Landing PagesAMP Ad Embeds

When the display ad creative is in AMP

format serving to AMP pages

Display ad creative served to non-AMP

pages

Post ad click landing page is an AMP page

A better ads experience, end-to-end.

#SMX #11A @rannazhou6X faster, 3X lighter, 13% more viewable

#SMX #11A @rannazhou

Fast Post Ad Click Experience

#SMX #11A @Rannazhou

One Community - One Goal

#SMX #11A @Rannazhou