amp: one community, one goal by ranna zhou

#SMX #11A @Rannazhou

One Community - One Goal


175Code Releases

1.7 BillionAMP Pages Published

35 MillionAMP Pages Published a Week

In just a little more than a year….

860K+Domains

#SMX #11A @rannazhou

Publishers & Websites


New publishers and websites joining AMP everyday


Websites of all shapes & sizes double-down on AMP

All listing pages are now AMP pages (70-80% of content) +52% in average daily orders +59% in average daily traffic on listing pages alone

+9.8% on avg time spent in an AMP article compared to non-AMP

AMP pages load 2X times faster than non-AMP mobile pages2X time spent on AMP pages than on other mobile pages (BR)3,175% increase in total clicks (all countries)

135 milliseconds load time vs 2.35 seconds for non AMP pages50% of traffic are AMP pages100% higher rate of clicks from search results


DistributionPlatforms


Platforms have embraced AMP

Moments


TechnologyPlatforms


Publishing AMP pages has never been easier

CMS & Commerce Tech Integrators Embeds & Video


And it just keeps getting even easier

250sites on AMP today

335 Millionblogs on AMP in Q2


An AMP solution is available for every monetization need

70+ ad servers and networks support AMP HTML

25+ analytics and viewabilityvendors are compatible

15+ capable embed formats across social, video, etc.

125+ domains have adopted AMP’s paywall solution


Speed drives revenue

13

80% of AMP publishers report higher viewability

85% of AMP publishers see higher CTRs

Majority of AMP publishers see higher CPMs


Format


amp-listdynamic recommendations

amp-sidebarnavigation menus

amp-live-listlive blogs

› ›


ampstart.com


AMP’s adsblank


Ad placeholders

Ad


AMP Ads AMP Landing PagesAMP Ad Embeds

When the display ad creative is in AMP

format serving to AMP pages

Display ad creative served to non-AMP

pages

Post ad click landing page is an AMP page

A better ads experience, end-to-end.

#SMX #11A @rannazhou6X faster, 3X lighter, 13% more viewable


Fast Post Ad Click Experience


One Community - One Goal

amp: one community, one goal by ranna zhou

Marketing