amenity product guide
Post on 18-Mar-2016
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the company [ 1 ]
Amenity is pioneering a new skincare segment called “Clinical Grooming™” that, for the first time,
provides men with solution-focused, physician-developed products made specifically to address
their unique skin concerns and to fit into their daily routines.
Mission
contents
the products
press
the company
++
clinical grooming+++
pro-form 6
amenity difference
amenity founders
the company
the company[ 5 ]
kimberly pecoraro Former EVP of
leading clinical skincare brand, Peter Thomas
Roth, Kimberly was a pioneer in the now popular
clinical skincare/doctor brand category. Over
a ten-year period, she launched that brand in
key U.S. and international doors including
Bloomingdale’s, Sephora, Saks Fifth Avenue,
Bergdorf Goodman, C.O. Bigelow, Fred Segal,
Bliss Out Catalog and Space NK. She was
also instrumental in the successful launch of
the company’s second brand June Jacobs Spa
Collection. Under Kimberly’s tutelage, the
company grew from 5 to over 100 employees.
After being such an integral part of the rise of this
category for women, Kimberly sought to pioneer
another new clinical segment targeted for men,
Amenity LLC Clinical Grooming™.
lisa lehan Getting her start at Revlon, Lisa
has extensive experience in product development,
packaging and operations. She has launched top
selling SKU’s in the mass market, spa arena and
high-end retail environment. Lisa is charged with
ensuring that Amenity LLC continues to lead the
introduction of next-generation airless packaging
with metered dispensing systems, new patented
ingredient complexes, new ingredient actives, and
innovative sampling.
dwight schultheis Driven by a lifelong
quest for effective treatment for his own acne
and shaving-related skin problems, Dwight has
always had a passion and respect for skin care
and grooming products. During his years as a
consultant for leading Fortune 500 Companies,
amenity founders
the company [ 6 ]
he collected and experimented with hundreds of
amenities at high-end hotels he frequented in the
U.S. and abroad. Realizing he wasn’t alone with
his skin and shaving struggles, Dwight chose to
focus his talents and training on reinventing the
men’s skincare industry. His mission is clear and
simple: provide men with the products they want
and need and can’t seem to find anywhere else.
clinical grooming™
Amenity is the first line to bridge the two fastest
growing “cosmetic” categories – men’s grooming
and doctor-developed products (hot in the
women’s market for some time) to create a brand
new market segment – Clinical Grooming™. Until
now, the majority of men’s grooming brands
have featured formulations created for women
and packaged in masculine components and/or
“fluffy” often-overly-scented, feel-good products.
Meanwhile hard research and customer feedback
clearly show that what men want (and are willing
to pay more for) are science-based products,
created for them, that truly perform. experiencepioneers
next-generation
skincare
the company[ 7 ]
Men’s skin is different than women’s – thicker
and oilier. Prone to red blotches, acne, dryness,
irritation, razor bumps and ingrown hairs that
can be caused by daily shaving, men’s skin
care problems are different too. Now, Amenity
introduces PRO-FORM 6™, the first ever
patent-pending, all-in-one solution for men’s
skin. Through extensive market research, the
Amenity team collected a list of over 100 male
grooming grievances. They distilled those to
the six most common complaints and then set a
team of leading chemists and doctors to the task
of developing an ingredient complex that would
work to combat each. They came up with the
revolutionary and power-packed PRO-FORM
6™, featuring these 6 ingredients:
pro-form 6
qualityingredients
all-in-onerevolutionary
Willow Bark Extract – reduces razor bumps,
ingrown hairs, excess sebum production, clogged
pores, signs of aging, redness
Liposomal Vitamins A, C & E – help prevent
signs of aging; re-energizes
Rutin – helps even skin tone & reduce redness
Pro-vitamin B5 (Panthenol) – conditions skin
Bisabolol – helps prevent skin irritation (soothes)
Hyaluronic Acid – moisturizes
+
++++
AUTHORITY
the company[ 9 ]
unique ingredients The ingredients in
Amenity’s patent-pending PRO-FORM 6™
complex work individually and synergistically
to target all of men’s most pressing skincare
problems. In both the complex and base formulas,
the products incorporate a variety of new-to-the-
market ingredients, such as Rutin which combats
redness and Mango Seed Butter which tackles
dry knuckles and kneecaps. All Amenity products
are oil-, fragrance-, and alcohol- free and can be
used by all skin types, even the most sensitive.
And better yet, our products are made with 90%
plant-derived ingredients.
multi-action products Most guys can
handle a 3-step system: cleanse, shave and
moisturize. Rather than ask men to do more,
Amenity makes the most of this accepted routine
by offering 3 recommended daily products,
packing each with multiple benefits. For instance,
the Gel Face Cleanser not only cleans but leaves
behind beneficial, beard softening ingredients
to help with shaving; the After Shave & Face
Moisturizer serves two functions in one and every
product works to provide the anti-aging benefits
that all men want but don’t want to have to do
anything to get.
the amenity difference Amenity is the only problem solving product line made especially for men – from their skin’s
unique physiological makeup to the way they use products to the way they live. The following
attributes differentiate Amenity products:
the company [ 10 ]
smart packaging Amenity’s
technologically advanced packaging works with
how men really live and use products. No need to
wonder how much to use, the dispensers release
a metered dosage. No worry of contamination or
a decrease in product efficacy due to oxidation
from products being left open; specially designed-
for-men, airless components keep the product
pristine. No danger of in-shower breakage,
packaging is made from PET plastic and is
shatterproof. No constantly running for refills,
products are designed to last 45-90 days, and
no fear of gym-bag disasters, components are
portable with locking closures.
animal cruelty-free tested on men, not
animals.
giving back Profits from Amenity product
sales are donated to the Cancer Research
Institute. (For more information about our
relationship, please visit our web site and click on
the homepage for more information)
charityethicsscientific
packaging
natural ingredients
gel face cleanser
+++
shave cream
the balm
after shave & face moisturizer
anti-breakout gel
+foot spray +
products
icream+
problems solved:
Age Control
Acne Control
Dry Skin
✔ Ingrown Hairs
Uneven Skin Tone
the products [ 14 ]
function Gel Face Cleanser kicks off the
Amenity daily cleanse+shave+treat system,
working to deep clean, gently exfoliate, control oil
and prevent breakouts. Gel Face Cleanser’s rapid
delivery system allows nourishing ingredients
to absorb into skin quickly. So, even after the
product is rinsed away, active ingredients stay
behind to reinforce the system’s effectiveness
against signs of aging, ingrown hairs, redness &
patchiness and softens the beard for shaving.
ingredients Each Amenity product features
PRO-FORM 6™ patent-pending complex
ingredients in a ratio blend specific to the product’s
function. Gel Face Cleanser packs an extra
payload of Rutin, which works synergistically with
Willow Bark (a natural form of salicylic acid) to
smooth skin’s surface in preparation for shaving.
Gel Face Cleanser incorporates refreshing Jasmine
Extract and, like all Amenity products is, alcohol-,
oil-, fragrance-, and cruelty-free.
size 3.25 oz – Product lasts 45 days
gel face cleanser [gel nettoyant pour le visage]
cleansergelfacec l e a n
problems solved:
Razor Burn
Redness
Inflammation & Irritation
Uneven Skintone
Ingrown Hairs
Course Beard Hair
Dry Skin
the products [ 16 ]
smooth
function The second-step in the Amenity
daily system, Shave Cream creates an ultimate
clean & comfortable shaving experience. Shave
Cream works to keep skin moisturized & clear
while helping prevent razor burn, redness and
ingrown hairs. Although Shave Cream rinses
off, it leaves behind optimal levels of active
ingredients to reinforce the system’s effectiveness
against signs of aging.
ingredients Each Amenity product
features PRO-FORM 6™ patent-pending
complex ingredients in a ratio blend specific
to the product’s function. Shave Cream also
incorporates Kava Kava, an anti-inflammatory
to calm the skin. Like all Amenity products,
Shave Cream is alcohol-, oil-, fragrance- and
cruelty-free.
size 5.5 oz – Product lasts 30 days
shave cream[crème à raser]
creamshave
moisture
problems solved:
Shave Irritation
Signs of Aging
Redness and Razor Burn
Red Bumps
Dryness
the products [ 18 ]
function The final step in the Amenity daily
cleanse+shave+treat system, After Shave & Face
Moisturizer absorbs instantly into skin, reduces
razor burn, redness & irritation, hydrates,
prevents breakouts and prevents signs of aging,
such as forehead lines and other wrinkles.
ingredients Each Amenity product features
PRO-FORM 6™ patent-pending complex
ingredients in a ratio blend specific to the
product’s function. A leave-on product, After
Shave & Face Moisturizer packs extra doses of
Willow Bark (a natural beta acid that works to
prevent breakouts, unevenness and signs of aging
for even the most sensitive skins), Hyaluronic
Acid to attract moisture to skin throughout
the day and Liposomal Vitamins A, C & E for
optimum skin penetration to prevent signs of
aging. Like all Amenity products, After Shave &
Face Moisturizer is alcohol-, oil-, fragrance- and
cruelty-free.
size 3.25 oz – Product lasts 45 days
after shave & face moisturizer [après-rasage et hydratant pour le visage]
donefaceshave
moisture
after&
moisturizer
problems solved:
Whiteheads &
Blackheads
Redness &
Discoloration
Ingrown Hairs
Acne & Breakouts
Skin Care Package Design Innovation Award
the products [ 20 ]
function A specialty product for use as
needed, Anti-Breakout Gel is stealth weapon
no. 1 against blemishes and razor bumps,
diminishing and healing them quickly and
precisely. ingredients Each Amenity product
features PRO-FORM 6™ patent-pending
complex ingredients in a ratio blend specific to
the product’s function. Effective as a prescription
product, Anti-Breakout Gel packs the lethal,
one-two punch of blemish-leveling Willow Bark
(a natural form of salicylic acid) and redness-
reducing Rutin. Precise amounts of Bisabolol and
Hyaluronic Acid prevent irritation and dryness.
Like all Amenity products, Anti-Breakout Gel is
alcohol-, oil-, fragrance- and cruelty-free.
size .25 oz – Product lasts 30-45 days
anti-breakout gel[gel anti-points noirs]
healanti
breakoutgel
problems solved:
Cracked knuckles/
elbows/kneecaps
Raw Cuticles
Calluses
Eczema
Sun burn
the products [ 22 ]
function To be used as needed, The Balm is
a super specialty product that provides intensive
moisture and nourishment to soothe extremely
dry skin – great for everything from dry, chapped
and/or cracked skin on knees and elbows to
eczema patches to knackered knuckles after a
round with the punching bag at the gym.
ingredients Each Amenity product features
PRO-FORM 6™ patent-pending complex
ingredients in a ratio blend specific to the
product’s function. A leave on product, The Balm
incorporates nutritious emollients, including Shea
and Mango Butters, and emulsifiers made from
Olive Extracts with a mega-dose of Hyaluronic
Acid to attract moisture to the skin and keep it
there even in the driest environments. Liposomal
Vitamins A, C & E work to prevent signs of aging.
Though power-packed, The Balm is quickly
resulting in soft skin with no greasy residue. Like
all Amenity products, The Balm is alcohol-, oil-,
fragrance-, and cruelty-free.
size 5.5 oz – Product lasts 60 days
the balm [le baume]
the balmknuckles heels
moisturize
problems solved:
Painful Crevices
Foot Odor
Athlete’s Foot
Cold & Wet Feet
Calluses
Dry and Rough Skin
the products [ 24 ]
function A remarkable, first-of-its-kind
product, Foot Spray employs proprietary
ingredients to keep feet and sneakers absolutely
dry as well as odor-, bacteria- and fungus-free.
ingredients Provides an immediate cooling
and refreshing burst for active feet, and continues
to soothe and purify for hours. A special blend of
herbal extracts (sage, eucalyptus, thyme, and clove)
minimize and control foot odor by having anti-
oxidant, anti-inflammatory, anti-septic and anti-
microbial properties. Thyme was traditionally
used by Roman warriors after battle to soothe
Patented ingredient Drieline™ is clinically proven
to heal painful crevices on feet. Menthol helps
reduce odor by keeping feet cool. Foot spray
does not just mask the odor it safely destroys the
bacteria that causes offensive foot odor.
size 6.5 oz – Product lasts 90 days
foot spray [spray pour les pieds]
moisturize
eliminates odor
footspraycombats calluses
problems solved:
Combat eye-area fatigue
and dark circles
Reduces look of fine
lines and wrinkles
the products [ 26 ]
function Referred to as ‘Red Bull for your
eyes,’ this product was developed to be the
ultimate solution for first class passengers for
eye-area fatigue after a long international flight.
It is a true ‘hangover helper’ whether you have
one or just look the part and is clinically proven
to combat signs of aging and fatigue from
prolonged late night computer use or simply an
overly polluted environment. iCream minimizes
under eye dark circles and puffiness, the two most
noticeable symptoms of fatigue present around
the eye area.
ingredients iCream contains five patented
ingredients (the most of any anti-aging
skincare product on the market today) and is
paraben, alcohol, fragrance, oil, and color-free.
Matrixyl™3000 increases the elasticity of the
skin. Argirelene® reduces the depth of expression
lines by boosting natural collagen production
SK-influx™ restores the lipid barrier to minimize
look of fatigue and puffiness. MDI Complex®
minimizes the appearance of dark circles
Haloxyl™ clinically shown to reduce under eye
circles by 60%.
size .5 oz – Product lasts 45 days
icream[crème d’oeil]
icreamno more dark circleseye area
reduce wrinkles
gel face cleanser
glycolic acid 33%professional peel gel
calming thermogel mask
face moisturizer
+
+
+
professional products
the professional products [ 30 ]
Amenity’s men’s facial treatment begins your
customer’s journey to healthier, rejuvenated,
and clear skin on the face and beard area. Our
preventive approach to skin care will leave his
skin renewed and refreshed.
Amenity facial treatments can help all skin types
and skin needs. Regular facial treatments improve
skin texture, tone and overall appearance.
To maintain and improve skin health, an
effective skincare regime must contain three
fundamental elements — prevention, protection,
and correction. At Amenity, product philosophy
and educational programs are built around
these principles. This line of advanced skincare
products is designed to prevent future damage,
protect healthy skin, and correct previous
damage, especially that stemming from daily
shaving and aging.
back bar men's athletic facial[for Professional Use Only]
1 2 3 4
professional step
the professional products [ 32 ]
gel face cleanser(for Professional Use Only)
instructions Wet face. Apply Gel Face
Cleanser in a circular motion avoiding eyes.
Rinse thoroughly. Pat dry.
ingredients Water (Aqua), Cocamidopropyl
Betaine, Lauramine Oxide, Sodium C14-16
Olefin Sulfonate, Salix Alba Bark Extract, Citric
Acid, PEG-120 Methyl Glucose Dioleate,
Hyaluronic Acid, Panthenol, Bisabolol,
Glucosylrutin, Isoquercitrin, Phospholipids,
Retinyl Palmitate, Tocopheryl Acetate,
Ascorbyl Palmitate, Jasminum Officinate
Extract, Disodium EDTA, Phenoxyethanol,
Methylparaben, Propylparaben, Ethylparaben,
Butylparaben.
size 16 oz
cleanserprofessionalc l e a n
1 2 3 4
professional step
the professional products [ 34 ]
glycolic acid 33% professional peel gel(for Professional Use Only)
instructions Do patch test for allergies
(especially for clients who have never been treated
with glycolic acid). Apply gel with a clean cotton
swab avoiding eyes. Leave on for 2 - 4 minutes.
Rinse off/Neutralize with water. If skin feels
sensitive, apply very dilute solution of baking soda
with a cotton swab.
ingredients Water (Aqua), Glycolic
Acid, Glycerin, Propylene Glycol,
Hydroxyethylcellulose, Citric Acid, Sodium
EDTA, Methylparaben, Sodium Metabisulfite,
Diazolidinyl Urea, Ascorbic Acid, Ammonium
Hydroxide.
size 4 oz
peel gelprofessionalg l y c o l i c a c i d
1 2 3 4
professional step
the professional products [ 36 ]
instructions Apply an even coat of the
product to face and neck avoiding eyes. Allow
mask to dry for approximately 20 minutes. Rinse
off with warm water.
ingredients Water (Aqua), Methyl
Gluceth-20, Propylene Glycol, Panthenol,
Allantoin, Aloe Vera, Chamomile, Sodium PCA,
Hyaluronic Acid, Carbomer, Triethanolamine,
Micellized Vitamin A & E, SDA-40, Diazolidinyl
Urea, Methylparaben, DMDM Hydantoin,
Azulene, FD&C Blue #1.
size 16 oz
calming thermo gel mask(for Professional Use Only)
m a s kthermoprofessional calming
1 2 3 4
professional step
the professional products [ 38 ]
face moisturizer(for Professional Use Only)
instructions Apply to face and neck area
avoiding eyes.
ingredients Water (Aqua), Salix Alba
Bark Extract, Glycerin, Hyaluronic Acid,
Acrylates/C10-30 Alkyl Acrylate Crosspolymer,
Cyclomethicone, Panthenol, Bisabolol,
Glucosylrutin, Isoquercitrin, Phospholipids,
Retinyl Palmitate, Tocopheryl Acetate, Ascorbyl
Palmitate, Glyceryl, Acrylate/ Acrylic Acid
Copolymer, Propylene Glycol, Polysorbate-20,
PVM/MA Copolymer, Dimethicone, Disodium
EDTA, PVP, Triethanolamine, Phenoxyethanol,
Methylparaben, Propylparaben, Ethylparaben,
Butylparaben.
size 16 oz
facem o i s t u r i z e r
professional
Instinct
+++
Esquire
Maxim
Playboy
press
Metro
more!
++
press[ 41 ]
press [ 42 ]
press
Amenity has been featured in publications
around the world, such as: Esquire, Maxim, GQ,
Men’s Health, Instinct, Metro, USA Today, Real
Simple, Rose Sheet, Launch Pad, She Finds, The
Bachelor Guy, Natural Health, Now, Improper
Placement, and Zoo.
International coverage spans from The London
Paper to Maxim Asia.
Boston magazine includes The Balm as an
essential product for “extreme manscaping.”
Instinct magazine wittily exclaims that “this skin
saver from Amenity is The Balm!”
Amenity’s Shave Cream is recommended by Real
Simple, especially if “skin is on the sensitive side.”
Metro magazine also professes that the Shave
Cream results in “a great shave.”
As to the entire Amenity line, Playboy says,
“We’ll take hard science any day!”
For more press coverage, visit the pressroom at
www.getamentiy.com
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