ama social media presentation - aug 27

Welcome!

The Boar’s Head

Simple

Most TD Catches By NFL Tight Ends 2011-2012

1. Rob Gronkowski: 28

2. Jimmy Graham: 20

3. Tony Gonzalez: 154. Antonio Gates: 14

UVA Urology

UVA Urology

Share

39%

39%

One Rule: Post Pictures

14,253 Likes

What Type Of Pictures?Puppies Mountains

Right Nows2,440 Likes

What Type Of Pictures?

What Type Of Pictures

Weather/Seasons

1,790 Likes

Content Calendar

Demographics

8:20 a.m.2:50 p.m.7:50 p.m.

Social Media Policy

Stay Relevant

1,871 Likes

Stay Relevant

2,547 Likes

Veterans Day

Stay RelevantCaption: Please Think of Shopping Local This Black Friday

1,148 Likes

Stay Relevant

1,611 Likes

Captain: “Tell your family you love them tonight. We know we will.”

Stay Relevant

43,311 Shares16,103 Likes

Stay Relevant

1,933 Likes

“Mature Content Strategy”

September 26, 2012

Calls To Action• “LIKE it if you love it”

• “Can You Caption This?”

• “Share if you think…”

• “Who agrees?” or “Isn’t it?”

• “Hit LIKE if…”

Calls To Action

Caption:“LIKE” If You Think

Virginia Is The Prettiest Place On Earth

7,209 Likes

Calls To Action

Caption:“… if this is the prettiestthing you’ve seen so far

today, hit “share”

540 Shares

Calls To Action

Caption: “On This Lawn I Have

___________”

312 comments

Calls To Action

16,419 Likes

Caption: “Click ‘like’ to thank him and all of our veterans”

Calls To Action

Caption:“Click “Like” If This Photo

Makes You Happy”

1,413 Likes

Buy Cheap Ads

Use Voice

Caption: “What rush hour looks like on our Blue Ridge

Parkway”

5,022 “Likes”

Use Voice

Caption: “50 Shades of Hay”

1,112 Likes

Use Voice

Caption: “Your move, Rockies”

241 Shares

Results: Oct-Dec ‘12

• 707,837 “Likes”, Comments or Shares

• 112 Posts with over 1,000 likes

• Viral Reach of 7.51 Million People

• 44.45 Million Total Impressions

Talking About This

255,976 Talking About This

Our Page Today

1 Year Anniversary of 10,000+ Talking About- No Expensive Slam Dunk Campaigns

Inspire

Yoshimoto Nara

Each One, Teach One

Dr. James Porter - University of Georgia

Losing Active Users

Rising Tide Lifts All Ships

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John Freemanfreemanj@charlottesville.org434-970-3634