all about google v optimizing your website

7/22/2009

All About Google V: Optimizing Your Website

By Trent Blizzard, PresidentBlizzard Internet Marketing, Incwww.blizzardinternet.com

7/8/2009

Helping Google find and see all the optimized pages in your website is a key optimization activity:Site MapsXML Site Maps ?Troubleshooting Tip: Register Site with Google

Webmaster ToolsPage Linking SchemesText and Image Links VS Javascript and Flash LinksDeep LinkingDirty vs Clean URLsUse site:yourdomain.com to see pages in Google

Indexability

7/8/2009

Want some SEO help? Blizzard has plans starting at $399 a month that include:◦ Monthly 30 minute consultations via phone and

email◦ Monthly reporting◦ SEO research to determine best phrases◦ Written recommendations by Blizzard’s industry

recognized experts◦ Baseline Search Engine rankings and metrics◦ On-Page Optimization for predetermined number

of pages including page titles, meta description & H1 tags

Focused SEO Plan

7/8/2009

Don’t let visitors or search engines slip through the cracks:

404 Error Page 301 Redirects for moved pagesCanonicalization

http://yourdomain.com vs http://www.yourdomain.com

Yourdomain.com/index.htm

Error Trapping

7/8/2009

Show Google your website is trustworthy:

No broken linksNo duplicate content

Hide duplicate content behind “no index / follow” tag Use robots.txt to hide entire sections of duplicate

contentGet a unique IP addressOnly link to (and from) related websitesPut contact info and physical address in footers on

EVERY pageDNS Registrar name should match business name

Trust

7/8/2009

Webinars:◦ All About Google VI: Link Popularity

July 29th, 2009 11:00 AM - 12:00 PM MDT◦ All About Google VII: How to Get Good Links and Listings

August 6th, 2009 11:00 AM - 12:00 PM MDT

Workshops:◦ All About Google

August 4th, Park City, UT◦ Google and Foundations

September 29th-30th, Glenwood Springs CO

Learn More

7/8/2009

Website: www.blizzardinternet.com Blog: newsletter.blizzardinternet.com Email: info@blizzardinternet.com Phone: 888-840-5893 Address:

Blizzard Internet Marketing, Inc1001 Grand AvenueSuite 203Glenwood Springs, CO 81601

Blizzard Internet Marketing