all about google v optimizing your website
DESCRIPTION
Implementing Keyword phrases across your website is a key element for achieving search engine success. As a followup to Webinar III (Keyword research on a per-page basis for the title, H1, Description, body text and meta keyword) Learn how to use site-wide optimization techniques to improve the indexability of your website, how to trap the errors that cause you to lose search engine rankings and visitors, and how to increase the trust of your website. For the full webinar on-demand, check out http://newsletter.blizzardinternet.com/webinars/TRANSCRIPT
7/22/2009
All About Google V: Optimizing Your Website
By Trent Blizzard, PresidentBlizzard Internet Marketing, Incwww.blizzardinternet.com
7/8/2009
Helping Google find and see all the optimized pages in your website is a key optimization activity:Site MapsXML Site Maps ?Troubleshooting Tip: Register Site with Google
Webmaster ToolsPage Linking SchemesText and Image Links VS Javascript and Flash LinksDeep LinkingDirty vs Clean URLsUse site:yourdomain.com to see pages in Google
Indexability
7/8/2009
Want some SEO help? Blizzard has plans starting at $399 a month that include:◦ Monthly 30 minute consultations via phone and
email◦ Monthly reporting◦ SEO research to determine best phrases◦ Written recommendations by Blizzard’s industry
recognized experts◦ Baseline Search Engine rankings and metrics◦ On-Page Optimization for predetermined number
of pages including page titles, meta description & H1 tags
Focused SEO Plan
7/8/2009
Don’t let visitors or search engines slip through the cracks:
404 Error Page 301 Redirects for moved pagesCanonicalization
http://yourdomain.com vs http://www.yourdomain.com
Yourdomain.com/index.htm
Error Trapping
7/8/2009
Show Google your website is trustworthy:
No broken linksNo duplicate content
Hide duplicate content behind “no index / follow” tag Use robots.txt to hide entire sections of duplicate
contentGet a unique IP addressOnly link to (and from) related websitesPut contact info and physical address in footers on
EVERY pageDNS Registrar name should match business name
Trust
7/8/2009
Webinars:◦ All About Google VI: Link Popularity
July 29th, 2009 11:00 AM - 12:00 PM MDT◦ All About Google VII: How to Get Good Links and Listings
August 6th, 2009 11:00 AM - 12:00 PM MDT
Workshops:◦ All About Google
August 4th, Park City, UT◦ Google and Foundations
September 29th-30th, Glenwood Springs CO
Learn More
7/8/2009
Website: www.blizzardinternet.com Blog: newsletter.blizzardinternet.com Email: [email protected] Phone: 888-840-5893 Address:
Blizzard Internet Marketing, Inc1001 Grand AvenueSuite 203Glenwood Springs, CO 81601
Blizzard Internet Marketing