alison busby @it marketing consultants - getting to know you
Post on 30-Jul-2015
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Before we get started…
A bit of backgroundo ITMC is a strategy and marketing consultancy focused
on the technology and telecoms industry.o ITMC clients are typically small, product or services
based companies operating primarily in the UK.o ITMC clients are normally ready to take their business
to the next stage of growth and believe they need marketing expertise to help achieve their goal.
o ITMC clients have often experimented with tactical elements of marketing with limited or no success, so will sometimes have a jaded view of marketers.
Here’s a look at the journey…
The way we tend to work
DISCOVERY
Find out who you are
Find out where you want to go (and for how long)
Validate your growth opportunity and find the next
DELIVERY
Develop your go-to-market strategy
Build your in-house marketing team and hand-over OR
Execute the plan externally on your behalf
Now to the rock face…
The services we offerMarketing Strategy
• Primary and secondary research
• Market entry and defence strategies
• Product/service and brand strategies
• Growth and competitive strategies
• CxO mentoring for marketing
• Marketing team build
Marketing Communications
• Campaign planning and execution for lead generation, awareness/thought leadership, partner/ customer /employee initiatives, SIM
• Budgeting, CRM, automation and measurement
Content Creation
• Ideation and content board set-up
• Content planning• Copywriting and
creative
Want to know more.
talk@itmarketingconsultants.co.ukwww.itmarketingconsultants.co.uk
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