aliena company presentation

Company Presentation

INNOVATION

The first mobile proximity payment solution

independent from MNOs and Manufacturers!

There was a Secure Element…The war had begun in the

name of the MobilePayment.

Once Upon a Time Now!

C3P

C3P (Cloud Contactless Card Payment) is a new mobile proximity payment platform aimed to be interoperable and independent from any specific mobile manufacturer, device model, operating system, TELCO operator or bank.

It has been designed to give the user a quick, simple way to use his mobile phone as an actual credit card, and to give the merchant a new innovative way to accept payments.

C3P ARCHITECTURE

Secure c3p backend

Smartphone POS

User AcquirerMerchant

C3P ARCHITECTURE

Play Store

Smartphone

Download C3P app

C3P is supported by any NFC Android smartphone. There is no need to install buy any additional hardware, such as an NFC SIM or MicroSD.

C3P ARCHITECTURE

Secure c3p backend

Smartphone

The user registers and all his personal information is stored in the Cloud. The system generates new security keys and initializes the user's handset.

Registration + device initialization

C3P ARCHITECTURE

Secure c3p backend

Smartphone

Card data upload

C3P can potentially store any type of credit card. The user can add all the credit cards he wants on the app and choose which one to use each time.

C3P ARCHITECTURE

Secure c3p backend

New transaction request

POS

A transaction begins with a new transaction request to the server by the merchant’s POS, which can be either a real NFC POS or an NFC enabled device (tablet or smartphone).

C3P ARCHITECTURE

Secure c3p backend

Transaction data

POS

The server creates a new transaction entry and returns some information about it to the POS.

C3P ARCHITECTURE

Secure c3p backend

Request for payment

POSSmartphone

Such information is then forwarded to the user's device. Thanks to NFC technology the user only needs to tap the smartphone to the merchant’s POS in order to make the payment. The payment experience is simple and quick.

C3P ARCHITECTURE

Secure c3p backend

To authorize the transaction, the user is requested to type his secret code. Every payment transaction is protected. We do not store user’s code anywhere and no transaction can be triggered without a code.

Secure personal code

C3P ARCHITECTURE

Secure c3p backend

Payment approval

POSSmartphone

An information package (encrypted with user's secret keys) containing some transaction identifiers and some user's authentication data, is returned to the POS through a second NFC tap. No payment data (cardnumber, cvv, expiring date) is transmitted in this communication!

C3P ARCHITECTURE

Secure c3p backend

Payment approval forwarding

POS

The POS (which is unable to decrypt the content) forwards the package to the server.

C3P ARCHITECTURE

Secure c3p backend

The system decrypts the package with the user's keys and performs some authentication and security operations to verify the will of the user to pay and unlocks user's payment data.It finally uses webservices to communicate with the virtual pos of the merchant's acquirer in order to process the transaction.

Trasaction

C3P ARCHITECTURE

Secure c3p backend

Response

The merchant is finally informed about the transaction completion or alerted in case of errors.

VALUE PROPOSITION

Cost of cash management

Few electronic transactions

New operators in the market (MNOs)

Specific MP solutions

Independence from MNOs

Independence from external HW devices

Interoperability

BANKSMarket pains

Our solutions

VALUE PROPOSITION

Too many cards in the wallet

Speed in purchasing and in service activation

Control over expenses

Don’t want to change the SIM card

One single tool to manage all the cards

C3P works with every NFC smartphone, MNO, payment card or bank account

The user’s app doesn’t need a data connection to pay

Market pains

Our solutions

USERS

VALUE PROPOSITION

Innovation without increasing costs

Cost of cash management

MERCHANTS

Payment acceptance via NFC-enabled POS: customized traditional POS, but also NFC smartphone or tablet

Transaction boost

Market pains

Our solutions

THE MARKET

NFC-READY POS TERMINALS ARE PREDICTED TO REACH

44.6 MILLION UNITS BY 2O17

42 % OF MOBILE PAYMENTS IN EUROPE IN 2O15 WILL BE NFC OR CONTACTLESS PAYMENTS

Source: Berg insight research 2O13

GLOBAL SALES OF HANDSETS FEATURING NFC

GREW 300 % IN 2O12 TO REACH

14O MILLION UNITS

COMPETITIVE SCENARIO

Magnetic Stripe Smart Card C-less Smart Card NFC Smartphone

C-lessPOS

Mobile

C-less POS /

Mobile

User

Merchant

THE TEAMAlice MoroniCo-founder Operation

Serena SposatoCo-founder Executive

Laura LanciaStrategy

Ylenia De RosaProduct

Marcello MorenaTechnology

Marco Gagliardi Innovation

Marco CarboniMarketing

ROADMAP

Pilot project

Q4 2013

Q2 2014

Q3 2014

Go-to-market in Italy / Europe

Launch of loyalty and fidelity

services

Complete wallet platform and API

release

Q4 2014

Q1 2015

Q3 2015

Launch of ticketing services

Go-to-market worldwide

info@alienamobiletech.com

www.alienamobiletech.com

www.c3p.biz

fb.com/c3pwallet

@alienamobile

Aliena Mobile Tech