alice casey: nesta's innovation in giving fund

Who are we?

Helping In Hospitals

RethinkingParks

Ageing &Health

Finance

Research & Publications

SkillsEvents & Convening

An innovation charity with a mission to help people and organisations bring great ideas to life.

The Lab

HYPER LOCAL MEDIA

CHALLENGEPRIZES

DIGITAL ARTSR&D

RETHINKING PARKS

INNOVATIONIN JOBS

PEOPLE POWEREDHEALTH

GIVING &SOCIAL ACTION

AGEINGCREATIVECOUNCILS

DIGITAL MAKING

Innovation Imperative

Ageing PopulationA Changing ClimateGrowing Inequality

Ageing SupportersGiving has plateauedRising DemandFinancial Cuts

Aims of Giving Fund

"Our ambition is to stimulate a step change in

giving... to give better support to the trailblazers

and innovators."

Approach

• Open & Inclusive - sector & stage ambivalent

• Broad definition of giving - inclusive of assets/resources/sharing

• High value placed on non-financial support (VC style)

• High tolerance for risk. Experimental.

• Further funding and support for most promising ideas

• Open about what works & why – and what does not

Crowd Funding

CrowdfunderCharity Campaigns

Just Giving ProjectsHyper Local Community Projects

Solar SchoolsRenewable energy for schools

BuzzbnkLoans

Programmes within the Fund

Volunteer Centres ProgrammeSupporting eight volunteer centres to develop new models to gain greaterimpact and sustainability

Open Innovation ProgrammeSupporting ten charities to test new approaches to increasing giving, working in an open way.

Open Innovation Programme

• Open selection• 10 Charities• 9 Projects• Circa 100k • 12 months• Cohort workshops• Support from 100% Open

Marie Curie: Ticketyboo

1. Challenge: Wanted to reach new audience of givers2. Approach: Worked with technology partners to create an

online gaming platform3. Style of working: Iterative, embedded web team4. Update: The platform is now rolling out

National Trust: Big Family Day Out

1. Challenge: Wanted to reach new audience of givers2. Approach: Engaged major corporates to tap into employee

and whole family volunteering in the North West3. Style of working: Iterative, feedback loops during pilot4. Update: The project is now rolling out

Mencap: Kids for good

1. Challenge : wanted to expand school fundraising2. Approach: tested concept with full range of target group

through focus groups on initial concept3. Style of working : iterative, evidence based4. Update: Went back to drawing board

Keep Britain Tidy : Love where you live

1. Challenge: Repositioning as networked organisation

2. Approach: full agile web development creating new networked platform and rewards system

Keep Britain Tidy : Love where you live

3. Style of working: iterative, user focused, embedded

4. Update: Network in continued user testing

Children's Society : Geordie Magic

1. Challenge : wanted to reach new givers2. Approach: local, experiential approach3. Style of working : evidence based4. Update: Considering how to use as recruitment tool

Foodcycle: Social Franchising

1. Challenge : wanted to expand the model2. Approach: social franchising, partner hubs3. Style of working : Collaborative, open4. Update: Have set up 4 hubs in pilot phase

United Response: 4Tea; Give Where You Live

1. Challenge : Creating a community fundraising culture2. Approach: supporter outreach, birthday party event,

online platform to visualise3. Style of working : multi-partner, contractor4. Update: Funding precedent established

WWF and Scope

1. Challenge : Understanding giving motivations/cultures2. Approach: Carefully designed long term research3. Style of working : multi-partner, contractor4. Update: First donor swap has taken place

Age UK

1. Challenge : Regular giving plus donations from over 50’s2. Approach: Adapting a community skills sharing platform3. Style of working : partnership, contractor to collaborator4. Update: Platform has been piloted

Similar to any big organisation:• In-house communication across teams• Senior buy in to unproven ideas/ cover for risk• Commissioning and contracting web services

iteratively• Evidence based decision making

Challenges for large charities doing open innovation

Particularly relevant to charities?• Spending donor funds on 'risky' projects• Sensitivity around donor base / competition

Contact:@casedAlice.casey@nesta.org.uk

Individuals matter…